# Arjolo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arjolo

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.bravosierra.com
- Total disclosed funding: $36M
- Latest round: Series B (Aug 17, 2022)
- Investors on record: 10

## About

Arjolo, Inc. operates in the personal care industry, focusing on high-performance body care products specifically designed for active users, particularly within the military community.Arjolo, Inc. was founded in 2018 in New York, US, and specializes in developing body care products tailored for active individuals. The firm has executed a total of 3 deals, with the latest being a Series B funding round on August 17, 2022, where they raised USD 17.000 mn led by The Merchant Club, with participation from other investors such as Capstar Ventures, AF Ventures, Mousse Partners, and REDO Ventures. The company was founded by Benjamin Bernet and Justin Guilbert, who have a history of entrepreneurship but specific details about their previous ventures are not mentioned.BRAVO SIERRA specializes in the development and distribution of high-performance body care products tailored for active individuals, particularly those connected to the military community. Their core offerings include deodorants, body washes, body wipes, sunscreens, and moisturizers, all designed to meet the rigorous demands of physical activity while emphasizing quality and effectiveness. These products are formulated using non-toxic ingredients and undergo extensive field-testing to ensure they meet the needs of their users. The target clientele primarily consists of military personnel, veterans, and active individuals, with products being sold through direct-to-consumer channels primarily in the United States, as well as possibly in select international markets.BRAVO SIERRA's revenue model is built around direct-to-consumer sales, facilitated through their online platform. Customers can purchase individual products or sets, with pricing for flagship items such as the Bergamot and Musk Deodorant and Antibacterial Body Wipes prominently featured. The company offers free shipping on orders exceeding USD 55.00, which incentivizes larger purchases and enhances customer retention. Revenue is generated primarily through one-time transactions, although the brand may explore subscription models in the future. Their commitment to supporting military families, as part of their business ethos, likely contributes to a loyal customer base that values both product quality and social responsibility. Overall, BRAVO SIERRA's approach reflects a strategic focus on direct sales while fostering community connections.In August 2022, Arjolo, Inc. raised USD 17.000 mn in Series B funding to advance its omnichannel strategy, integrating online and offline touchpoints while investing in product innovation through domestic R&D and manufacturing. The company aims to expand its product offerings with new designs and launches in the coming year. Additionally, they plan to target new geographic markets for expansion, focusing on both domestic and select international regions. Recent funding will support these initiatives, enhancing the company's capacity to meet the needs of its growing customer base.

## Funding rounds

- Series B, Aug 17, 2022, $17M — Mousse Partners, AF Ventures, REDO Ventures, Capstar Ventures, The Merchant Club
- Series A, Feb 5, 2020, $12M — Canaan Partners, Mousse Partners, Global Founders Capital, Grace Beauty Capital, REDO Ventures, LAPA CAPITAL LLC
- Seed, Aug 18, 2019, $6.8M — Canaan Partners, Mousse Partners, BoxGroup, Global Founders Capital, Grace Beauty Capital, REDO Ventures

## Investors

- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed, Series A
- Mousse Partners — Seed, Series A, Series B
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed, Series A
- Grace Beauty Capital (https://capitalatlas.ai/funds/grace-beauty-capital) — Seed, Series A
- REDO Ventures (https://capitalatlas.ai/funds/redo-ventures) — Seed, Series A, Series B
- LAPA CAPITAL LLC — Series A
- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Series B
- Capstar Ventures (https://capitalatlas.ai/funds/capstar-ventures) — Series B
- The Merchant Club — Series B