# Ario

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ario

- Industry: Electronics
- Headquarters: Seattle, US
- Website: www.arioliving.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Apr 1, 2018)
- Investors on record: 4

## About

Ario Inc. specializes in innovative lighting solutions, focusing on health and well-being through their advanced lamp technology that simulates natural light for various settings.Founded in 2015 in Seattle, US, Ario Inc. develops lighting solutions aimed at enhancing health. The company has engaged in three funding deals, with the latest being a Seed round on April 1, 2018, raising USD 0.40 mn from investors HELLA Ventures and Heuristic Capital Partners. The CEO and founder, Brian Hoskins, has a background that indicates a commitment to developing products that promote well-being.Ario Living's core product is the Ario Lamp, integrating patented technology to replicate natural light, improving user health and well-being. With a lumen output equivalent to 150W, the lamp provides up to four times the brightness of competitors like Philips Hue. It automatically adjusts light spectrum from warm candlelight (1800K) to bright daylight (6500K), fostering alertness in the morning and aiding relaxation in the evening. Configurable for floor and desk/table use, it is suitable for residential and commercial markets, particularly targeting health-conscious consumers and hospitality businesses in the US and Canada.Ario Living generates revenue through direct sales of the Ario Lamp, available online and through select retail partners. The lamp's pricing is structured as a one-time purchase, with advanced features supporting a premium market position. The company also seeks partnerships with hospitality businesses for installation in guest rooms, contributing to a stable revenue stream from both direct-to-consumer and business-to-business sales.Following the Seed funding round in April 2018, Ario Inc. plans to utilize the raised USD 0.40 mn to support the development of upcoming products that enhance their lighting technology and to expand into new markets. The focus is on reaching additional geographical regions, specifically targeting growth in North America and further exploring partnerships within the hospitality sector to facilitate broader product distribution.

## Funding rounds

- Seed, Apr 1, 2018, $0.4M — Heuristic Capital Partners, HELLA Ventures
- Seed, Sep 15, 2015, $1M — Stanford-StartX Fund, Lab360 Hardware Incubator, Heuristic Capital Partners

## Investors

- Stanford-StartX Fund — Seed
- Lab360 Hardware Incubator (https://capitalatlas.ai/funds/lab360-hardware-incubator) — Seed
- Heuristic Capital Partners (https://capitalatlas.ai/funds/heuristic-capital-partners) — Seed
- HELLA Ventures (https://capitalatlas.ai/funds/hella-ventures) — Seed