# Arianee Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arianee-project

- Industry: Software
- Headquarters: Paris, France
- Website: www.arianee.org
- Total disclosed funding: $19M
- Latest round: Series A (May 12, 2022)
- Investors on record: 7

## About

Arianee Project specializes in tokenized digital product passports, providing unique digital identities for physical items, enhancing traceability, repairability, and sustainability across various sectors.Founded in 2018 in Paris, France, Arianee Project offers a protocol for digital product passports. The company has secured EUR 13.998 mn in its Series A funding round on May 12, 2022, led by Tiger Global Management, with investments from Bpifrance, Commerce Ventures, Cygni Capital, ISAI, Motier Ventures, and NOIA Capital. The founders include Alexandre Cognard, Emmanuelle Collet, Luc Jodet, and Pierre-Nicolas Hurstel, who is also the current CEO. Arianee has conducted a total of 3 deals since its inception.Arianee Protocol specializes in tokenized digital product passports (DPPs), which serve as unique digital identities for physical products, enabling enhanced traceability, repairability, and environmental responsibility. The protocol operates through a suite of smart contracts that allow users to securely claim ownership of their items and access product history and lifecycle information. The primary service aims to extend the lifespan of electronic and electrical equipment through a shared, open-source infrastructure. Arianee has collaborated with over 50 brands, including Fnac Darty and luxury watchmaker Breitling, to implement DPPs across various sectors, such as luxury goods and household appliances, focusing on European markets that prioritize sustainability and circular economy practices.Arianee Protocol's revenue model is based on partnerships with brands that integrate its digital product passport system into their sales channels. This involves B2B transactions where brands pay for the integration and ongoing use of the protocol. Brands utilize a token-based system to enhance user control and data integrity, providing exclusive post-purchase services to consumers. The transactions focus on deploying the Arianee protocol and its APIs, enabling brands to innovate customer engagement strategies. Specific pricing structures remain undisclosed, but the framework is designed to facilitate seamless interactions between manufacturers, retailers, and consumers, enhancing customer relationships and data ownership.In May 2022, Arianee Project raised EUR 20 mn in Series A funding, led by Tiger Global Management, to support the continued development of its platform. The company plans to expand its offerings by enhancing the features of its digital product passport system and pursuing new partnerships across Europe. The funding will also facilitate the exploration of additional markets that emphasize sustainability initiatives. Specific product launches or geographic expansions have not been detailed, but the company is strategically positioned to capture opportunities in regions focusing on circular economy practices.

## Funding rounds

- Series A, May 12, 2022, $15M — Tiger Global Management, ISAI, Commerce Ventures, Bpifrance, Cygni Capital, NOIA Capital, Motier Ventures
- Seed, Mar 29, 2021, $4.5M — Bpifrance, ISAI, Cygni Capital, NOIA Capital

## Investors

- Bpifrance — Seed, Series A
- ISAI (https://capitalatlas.ai/funds/isai) — Seed, Series A
- Cygni Capital (https://capitalatlas.ai/funds/cygni-capital) — Seed, Series A
- NOIA Capital — Seed, Series A
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A
- Motier Ventures — Series A