# Ariadne Maps

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ariadne-maps

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.ariadnemaps.com
- Total disclosed funding: $9.3M
- Latest round: Series A (May 23, 2023)
- Investors on record: 3

## About

Ariadne Maps GmbH specializes in AI-powered analytics solutions, focusing on real-time visitor tracking and flow analytics to enhance customer engagement and optimize operational efficiencies across multiple industries.Founded in 2019 and headquartered in Munich, Germany, Ariadne Maps GmbH provides advanced analytics solutions for businesses. The company has successfully completed a Series A funding round on May 23, 2023, raising USD 7.00 mn, led by Marathon Venture Capital with participation from LAMDA Development. The CEO is Eugene Shimalsky.Ariadne offers a suite of advanced, AI-powered people counting and flow analytics solutions designed to enhance visitor engagement and optimize operational efficiency across various industries. Their core offerings include real-time visitor tracking through phone signal capture, enabling businesses to visualize customer flow, peak visitation times, and heatmaps. This data allows clients to make informed decisions about store layout, employee scheduling, and marketing strategies, thereby driving conversions. The platform caters to retail stores, shopping centers, airports, and urban environments, addressing customer engagement and operational efficiency challenges while ensuring compliance with GDPR regulations.Ariadne generates revenue primarily through subscription-based models and direct partnerships with businesses integrating their analytics solutions. Clients, including retail chains and airports, typically engage in multi-year contracts providing access to the platform's analytics capabilities and ongoing support. The pricing structure is based on the scale of deployment, considering factors like the number of sensors required and the level of data insights sought. Additionally, Ariadne offers tailored solutions to meet specific operational needs, fostering long-term relationships with clients and enabling steady income while supporting enhanced operational performance and increased visitor engagement.In May 2023, Ariadne Maps GmbH raised USD 7.00 mn in Series A funding to develop its operating system for commercial real estate. The company is focused on launching new products that enhance analytics capabilities and expanding its presence in North America, Europe, and Asia-Pacific regions by the end of 2024. The recent funding will facilitate these initiatives, ensuring that Ariadne continues to meet diverse customer needs while advancing its technological offerings.

## Funding rounds

- Series A, May 23, 2023, $7M — LAMDA Development, Marathon Venture Capital
- Seed, Sep 23, 2021, $2.3M — EIT Digital, Marathon Venture Capital

## Investors

- EIT Digital — Seed
- Marathon Venture Capital (https://capitalatlas.ai/funds/marathon-venture-capital) — Seed, Series A
- LAMDA Development — Series A