# Argumtech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/argumtech

- Industry: Software
- Headquarters: New York, US
- Website: www.convertmedia.com
- Latest round: Series A (Sep 1, 2010)
- Investors on record: 1

## About

Argumtech Ltd. specializes in performance advertising solutions, connecting brands with high-intent audiences through innovative digital marketing technologies and data-driven strategies.Argumtech Ltd., founded in 2007 in New York, US, operates as a performance advertising platform. The company was formed by Adam Singolda, who previously founded other ventures. Argumtech has executed a total of 4 deals, with the most recent deal occurring on July 26, 2016, when it acquired ConvertMedia.Argumtech Ltd. operates a performance advertising platform that delivers measurable outcomes through innovative digital marketing technologies. Its core offerings include advertising solutions that utilize unique first-party data and artificial intelligence to connect brands with high-intent audiences across various inventory types. The platform allows advertisers to optimize campaigns with tailored creative solutions, ensuring engagement at all stages of the performance funnel. Major clients include eToro, Hyundai, and Bosch, among others, serving a global market including North America, Europe, and Asia.Argumtech Ltd. generates revenue primarily through performance-based advertising transactions, where clients pay for achieved results rather than impressions. The company engages in direct B2B relationships, offering targeted ad placements and audience engagement tools. Revenue is driven by metrics such as cost per acquisition (CPA) and return on ad spend (ROAS), with clients using subscription models or partnership agreements for scalable advertising solutions aligned with performance outcomes.Argumtech Ltd. plans to leverage its latest funding received on July 26, 2016, to innovate and develop new products aimed at enhancing its advertising solutions. The company is targeting expansion into new geographical regions, with specific plans for growth in Asia and Europe by 2023. Recent funding will be utilized to support these initiatives, enhancing the company’s capacity to deliver effective performance advertising solutions.

## Funding rounds

- Series A, Sep 1, 2010 — Spark Capital

## Investors

- Spark Capital — Series A