# Arey

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arey

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.arey.com/
- Total disclosed funding: $4.2M
- Latest round: Series A (Sep 22, 2026)
- Investors on record: 3

## About

Based in Los Angeles, US, and founded in 2020 by Allison Conrad and Jay Small, Two Lines LLC doing business as Arey Grey operates as a consumer product company that is a science-based brand focused on slowing the aging process of hair. In September 2026, Arey raised an undisclosed amount of series A funding led by Unilever Ventures, with participation from Female Founders Fund and Greycroft.

Arey Grey is a haircare brand that develops a line of products that will help slow the greying process and restore natural pigmentation to hair. The company's products include cleaning shampoo, nourishing conditioner, specialized hair treatment, shower essentials, and other items. These products offer customers a dependable and effective way to safely reduce the appearance of grey hair.

## Funding rounds

- Series A, Sep 22, 2026 — Unilever Ventures, Greycroft, Female Founders Fund
- Seed, Nov 16, 2022, $4.2M — Greycroft, Female Founders Fund

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed, Series A
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A