# Arena Innovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arena-innovation

- Industry: Travel & Leisure
- Headquarters: San Francisco, US
- Website: www.goarena.co
- Total disclosed funding: $1.7M
- Latest round: Seed (Jul 20, 2020)
- Investors on record: 3

## About

Arena Innovation Corp. develops advanced home gym training solutions that integrate resistance training with data analytics, aimed at enhancing workout performance for fitness enthusiasts and professionals.Founded in 2020 in San Francisco, US, Arena Innovation Corp. specializes in innovative home gym solutions. The company has completed 4 deals, with the most recent deal occurring on June 15, 2023, raising USD 750,000 in funding led by Elysian Park Ventures and supported by other investors including Club Sports Group LLC and Courtside Ventures. The founders include Krisna Bhargava, who is also the CEO, alongside Chris Howell, Ian Bruce, and Zachary Rubin.Arena offers a home gym training platform that features the ARENA training device, which provides adjustable resistance of 10 to 200 pounds. This system is designed to eliminate momentum during exercises, facilitating effective strength training. The Go ARENA app complements the device, offering personalized training programs, real-time performance tracking, and tailored Optimal Training Dose (OTD) calculations. The products target individual fitness enthusiasts, personal trainers, and gyms across North America.Arena generates revenue through direct sales of its gym equipment and subscription services for the Go ARENA app. Customers can purchase the ARENA training device and subscribe to various plans that include personalized workout programs and performance analytics. This revenue model ensures ongoing customer engagement and caters to both individual users and fitness professionals seeking advanced training tools.Following the recent funding round in June 2023, Arena Innovation Corp. plans to utilize the USD 750,000 raised to expand its offerings into additional consumer and commercial markets. The company aims to develop and launch new products, although specific release dates are not provided. Their strategy includes targeting new geographic regions to broaden their market presence.

## Funding rounds

- Seed, Jul 20, 2020, $1.7M — Courtside Ventures, Wellness Holding, Powerhouse Capital

## Investors

- Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Seed
- Wellness Holding — Seed
- Powerhouse Capital (https://capitalatlas.ai/funds/powerhouse-capital) — Seed