# Archetype AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/archetype-ai

- Industry: Software
- Headquarters: San Diego, US
- Website: www.archetypeai.io/
- Total disclosed funding: $48M
- Latest round: Series A (Nov 20, 2025)
- Investors on record: 11

## About

Founded in 2023 and based in CA, US, Archetype Entertainment Pvt. Ltd. provides Newton which is a ready-to-use model and horizontal AI platform. In November 2025, Archetype AI Inc., raised USD 35 million in series A funding co-led by new investor IAG Capital Partners and returning investor Hitachi Ventures, with participation from other new investors Bezos Expeditions, Samsung NEXT Ventures, SystemiQ, E12 Ventures and Higher Life Ventures. Other unspecified and returning investors Amazon and Venrock also participated in the round. The company was co-founded by Ivan Poupyrev, Brandon Barbello, Leonardo Giusti, Jaime Lien, and Nicholas Gillian.

Archetype AI’s core product Newton’s is a Large Behavior Model (LBM) capable of real-time analysis and interpretation of physical data. It processes inputs from various sensors to produce insights and predictions about the physical environment. Newton’s capabilities include summarizing sensor data, generating visualizations, and interacting via natural language. The model supports diverse applications, such as construction site safety, smart home automation, and predictive maintenance.

The November 2025 investment will scale its platform, enhance Physical Agent capabilities, and advance research and development for Newton’s ability to interpret, reason, and act in the physical world.

## Funding rounds

- Series A, Nov 20, 2025, $35M — Venrock, Bezos Expeditions, Samsung NEXT Ventures, SystemiQ, Hitachi Ventures, IAG Capital Partners, Amazon, E12 Ventures, Higher Life Ventures
- Seed, Apr 4, 2024, $13M — Venrock, Plug and Play, Hitachi Ventures, Amazon, Buckley Ventures

## Investors

- Venrock (https://capitalatlas.ai/funds/venrock) — Seed, Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Hitachi Ventures (https://capitalatlas.ai/funds/hitachi-ventures) — Seed, Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Seed, Series A
- Buckley Ventures (https://capitalatlas.ai/funds/buckley-ventures) — Seed
- Bezos Expeditions — Series A
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Series A
- SystemiQ (https://capitalatlas.ai/funds/systemiq) — Series A
- IAG Capital Partners (https://capitalatlas.ai/funds/iag-capital-partners) — Series A
- E12 Ventures (https://capitalatlas.ai/funds/e12-ventures) — Series A
- Higher Life Ventures (https://capitalatlas.ai/funds/higher-life-ventures) — Series A