# ArabyAds

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/arabyads

- Industry: Marketing/Advertising
- Headquarters: Dubai, United Arab Emirates
- Website: www.arabyads.com
- Total disclosed funding: $6.5M
- Latest round: Series A (Apr 7, 2019)
- Investors on record: 1

## About

ArabyAds is a digital marketing company specializing in e-commerce solutions that enhance customer acquisition, engagement, and monetization. It focuses on delivering innovative marketing tools to brands across the Middle East and North Africa.Established in 2013 in Dubai, United Arab Emirates, ArabyAds provides marketing technology for e-commerce. The company was founded by Mahmoud Fathy and Mohammad Khartabil. The latest funding round, in August 2022, raised USD 30 mn led by Africinvest, bringing the total amount raised to USD 30 mn. ArabyAds has successfully completed 2 deals.ArabyAds offers a comprehensive suite of e-commerce marketing solutions that empower advertisers to acquire, re-engage, and monetize their customer base effectively. The core product offerings include Boostiny, a customer acquisition platform utilizing deterministic attribution; iConnect for data-driven influencer marketing; Deviceboost for app discovery and monetization; Ritelo for retail audience monetization; and ThePubverse, connecting advertisers with high-converting ad formats. These products cater to the marketing needs of brands and retailers across the Middle East and North Africa region, including the United Arab Emirates, Egypt, and Saudi Arabia.ArabyAds generates revenue through various channels structured around partnerships and service agreements with clients in the retail and advertising sectors. Clients typically engage through subscription models for their platforms, which facilitate customer acquisition and monetization. Brands using Boostiny access advanced analytics and insights, while iConnect operates on a performance-based pricing model. Revenue also comes from advertising placements and potential revenue-sharing arrangements with partners, establishing ArabyAds as a recognized entity in the AdTech industry.Following the recent funding of USD 30 mn in August 2022, ArabyAds plans to utilize this capital to expand its operations into new markets in North and Sub-Saharan Africa while investing in technology and hiring new talent to support growth. The company is focused on developing and launching new products to enhance its service offerings as part of its strategy to broaden its market presence.

## Funding rounds

- Series A, Apr 7, 2019, $6.5M — NordCapital

## Investors

- NordCapital (https://capitalatlas.ai/funds/nordcapital) — Series A