# APY.Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apy-finance

- Industry: Software
- Headquarters: New York, US
- Website: www.apy.finance
- Total disclosed funding: $3.6M
- Latest round: Seed (Sep 21, 2020)
- Investors on record: 5

## About

APY.Finance is a decentralized finance (DeFi) platform that specializes in yield-generating financial services, optimizing returns on stablecoin deposits through innovative liquidity pooling strategies.APY.Finance operates as a provider of yield-focused financial solutions. The company was founded in New York, US. Will Shahda serves as the CEO. In September 2020, APY.Finance raised USD 3.6 mn in Seed funding from investors including Alameda Research, Arrington Capital, Cluster Capital Partners, Coingecko, and ParaFi Capital. This round marked the total amount raised by the company, which has completed one deal as of the latest update.APY.Finance primarily offers yield-generating financial services through a decentralized finance (DeFi) platform designed to optimize returns on stablecoin deposits. The core functionality revolves around pooling liquidity from user deposits to access yield from high-quality sources within the Curve and Convex ecosystems. By leveraging pooled deposits, APY.Finance enables users to engage in complex yield farming strategies, providing instant access to competitive yields across the entire pool. This service is particularly beneficial for investors seeking to maximize returns on their stablecoin holdings, as all earned rewards are autocompounded and redeployed to enhance overall yield. The platform primarily serves retail investors and institutional clients interested in DeFi markets, with its services available in various geographical markets, including North America, Europe, and parts of Asia.Revenue generation for APY.Finance is closely tied to transaction fees incurred during the yield farming processes and the management of pooled assets. Clients deposit stablecoins into the platform, which are then allocated to various farming strategies to obtain yields from Convex positions. As users participate in these strategies, APY.Finance collects a portion of the transaction fees associated with yield generation, contributing to its overall revenue. The platform's operational model aligns closely with a performance-based fee structure, where users benefit from the yields generated while APY.Finance simultaneously captures revenue from the transactions executed within the ecosystem. The focus on seamless user experiences and high-quality yield sources positions APY.Finance as a competitive player within the DeFi landscape.In September 2020, APY.Finance secured USD 3.6 mn in Seed funding, which will be utilized to enhance product offerings and facilitate market expansion. The company plans to introduce new yield strategies and expand its reach into additional geographic regions, aiming to penetrate markets in Asia and Europe by 2022. The funding will support development initiatives aimed at launching innovative products that cater to both retail and institutional investors, further solidifying its position in the DeFi ecosystem.

## Funding rounds

- Seed, Sep 21, 2020, $3.6M — Cluster Capital Partners, Arrington Capital, Alameda Research, Coingecko, ParaFi Capital

## Investors

- Cluster Capital Partners — Seed
- Arrington Capital — Seed
- Alameda Research — Seed
- Coingecko — Seed
- ParaFi Capital (https://capitalatlas.ai/funds/parafi-capital) — Seed