# Apture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apture

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.apture.com
- Total disclosed funding: $4.1M
- Latest round: Series A (Mar 17, 2009)
- Investors on record: 1

## About

Apture is a company focused on revolutionizing web content by transforming traditional pages into interactive multimedia experiences that enhance user engagement and understanding.Founded in 2007, Apture operates out of San Francisco, US, specializing in multimedia enhancement for web content. The company achieved a significant milestone in November 2011 when it was acquired by Google for an undisclosed sum. Apture has completed a total of 3 deals, with the latest funding round being Series A, where they raised USD 4.1 mn from Clearstone Venture Partners, marking the total amount raised since inception at USD 4.1 mn.Apture's core offerings revolve around transforming traditional web pages into dynamic, interactive multimedia experiences. Their flagship product enhances web content by integrating audio, video, and rich media elements, allowing users to engage more deeply with the information presented. This innovation caters to a diverse clientele, including media companies, educational institutions, and businesses looking to enrich their online presence. By enhancing over a billion web pages since its inception in 2007, Apture has established a significant user base across various sectors, enabling end-users to better visualize and understand complex ideas. The company’s products are marketed primarily in North America and Europe, targeting organizations that prioritize user engagement and interactive content delivery.Apture generates revenue through partnerships and direct integrations with businesses that utilize their multimedia enhancement tools. The typical transaction structure involves subscription-based models, where clients pay for access to Apture's suite of products and services. These subscriptions can vary based on the scale of usage and the specific features required by the client. Apture's services are designed to cater to both B2B and B2C markets, allowing firms to enhance their websites and digital platforms for consumers. By offering tiered pricing plans that cater to different levels of engagement and content delivery, Apture supports a diverse range of clients, ensuring that organizations of varying sizes can benefit from their innovative multimedia solutions.Post-acquisition by Google in November 2011, Apture's future growth strategy focuses on further developing its multimedia tools and seeking new partnerships to expand its market reach. The company plans to enhance its product offerings significantly, aiming to introduce new features that leverage Google's technologies to improve user engagement. Additionally, Apture is targeting expansion into Asian markets, particularly in Japan and South Korea, by 2023, to tap into the growing demand for interactive content solutions. The recent funding will be used to support these initiatives and strengthen its product development capabilities.

## Funding rounds

- Series A, Mar 17, 2009, $4.1M — Clearstone Venture Partners

## Investors

- Clearstone Venture Partners (https://capitalatlas.ai/funds/clearstone-venture-partners) — Series A