# Apto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apto

- Industry: Software
- Headquarters: Denver, US
- Website: www.apto.com
- Total disclosed funding: $9.4M
- Latest round: Series B (Aug 25, 2015)
- Investors on record: 2

## About

Apto, Inc. develops a comprehensive digital platform for managing online presence, focusing on user-friendly website management solutions tailored to small and medium-sized enterprises.Apto, Inc. specializes in providing digital solutions for website management and online presence. Founded in 2012 and headquartered in Denver, US, the company has undergone strategic changes to enhance its offerings. In January 2022, Apto was acquired by BuildOut Inc., a portfolio company of Riverside Company, from Mercury and Adams Street Partners for undisclosed financial terms. Throughout its operation, Apto has completed 9 deals, with the most recent deal occurring on January 19, 2022. The company has raised a total of USD 5.00 mn, with its latest funding round in Venture Debt amounting to USD 0.75 mn.Apto's core products revolve around a robust digital platform designed to facilitate seamless online presence for users. The platform enables clients to manage their websites effectively through user-friendly content management systems, reliable hosting solutions, and customizable website templates. The primary users are small to medium-sized enterprises (SMEs) aiming to enhance their digital footprint. The services address common challenges such as website management, uptime reliability, and user engagement, serving markets across North America, Europe, and select regions in Asia, catering to various industries requiring tailored online solutions.Revenue for Apto is generated mainly through subscription-based pricing models, where clients pay for platform access on a monthly or annual basis. This structure ensures predictable recurring revenue as businesses integrate Apto's digital solutions. Clients may also engage in partnerships for co-marketing initiatives and bundled services, with flagship products designed to enhance user experience and site performance commanding higher pricing tiers tailored to different user needs.Looking ahead, Apto plans to leverage the recent acquisition by BuildOut Inc. to create an end-to-end solution encompassing marketing, CRM, and deal management. This integration will optimize their offerings and potentially introduce new products aligned with these services. The company is focused on expanding its reach into new geographic markets, specifically targeting Europe and select regions in Asia by the end of 2023. The recent funding will aid in supporting these initiatives and enhancing their product development efforts.

## Funding rounds

- Series B, Aug 25, 2015, $8M — Adams Street Partners
- Series A, Nov 24, 2014, $1.4M — Mercury

## Investors

- Mercury (https://capitalatlas.ai/funds/mercury) — Series A
- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series B