# Apsalar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apsalar

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.apsalar.com
- Total disclosed funding: $15M
- Latest round: Series B (Aug 15, 2013)
- Investors on record: 9

## About

Based in California, US, and co-founded by Michael Oiknine and Fazal M in 2010, Apsalar, Inc. operates as a provider of an analytics platform for mobile application developers and publishers. In November 2015, the firm raised USD 8 million in venture funding led by investor YJ Capital along with the participation of investors Thomvest Ventures and DCM. Further in June 2017, Apsalar was merged with Singular.

The company offers Apsalar Mobile Marketing Cloud, to address the dynamic landscape of mobile marketing, empowering businesses to maximize their marketing investments and drive effective user acquisition, engagement, and monetization strategies, based on individual app user behaviors and preferences. Additionally, the key products and services offered by Apsalar include marketing attribution tools, analytics for business metrics and user insights, audience segmentation tools, and secure audience distribution capabilities. These solutions enable businesses to create high-performing audience segments, drive revenue, and enhance user quality through tailored marketing initiatives. The firm also offers ApScience, which defines and interprets various conversion funnels in one application or across multiple applications.

## Funding rounds

- Series B, Aug 15, 2013, $9M — DCM, Thomvest Ventures, Correlation Ventures, DN Capital
- Series A, Sep 13, 2011, $5M — Battery Ventures, Thomvest Ventures, DN Capital, Founders' Co-op, 500 Global
- Seed, Nov 11, 2010, $0.8M — Founders' Co-op, 500 Global, Morado Ventures, Seraph Group

## Investors

- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Seed
- Seraph Group (https://capitalatlas.ai/funds/seraph-group) — Seed
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A
- Thomvest Ventures (https://capitalatlas.ai/funds/thomvest-ventures) — Series A, Series B
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Series A, Series B
- DCM (https://capitalatlas.ai/funds/dcm) — Series B
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series B