# APR Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apr-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.apr-in.com/
- Total disclosed funding: $47M
- Latest round: Series B (Aug 1, 2018)
- Investors on record: 10

## About

Founded in 2014 and based in Seoul, South Korea, APR Co., Ltd., operates as a K-beauty tech firm that manufactures beauty devices, skincare, and health-related food products. In June 2023, APR Co., Ltd. raised KRW 2 billion in pre-IPO funding from CJ ENM. In February 2024, APR Co., Ltd. raised KRW 94.7 billion in an IPO, selling 379,000 shares at KRW 250,000 per share above the expected price range of KRW 147,000 to 200,000 at the KOSDAQ under the ticker code 278470. As of January 2024, the company is led by its CEO, Kim Byeong-Hoon.

The company offers Age-R, suite of digital skin scanning devices that analyze skin characteristics to promote collagen production in the forehead, eyes, nasolabial folds, and mouthlines. In addition, the devices provide users with skincare product recommendations.

Meanwhile, 'Medicube' serves as the company's primary cosmetics brand that encompasses a wider array of consumables such as Centellascar ointments, zero-pore one-day serums, contours, and many more.

APR Co., Ltd. generates revenue from the sale of its beauty devices, as well as athleisure clothing and health-functional food products.

## Funding rounds

- Series B, Aug 1, 2018, $25M — STIC Investments, Brain Asset Management, Mirae Asset Venture Investment, NH Investment & Securities, KB Securities
- Series B, Jul 17, 2018, $6.2M — Kiwoom Securities, Seven Tree Equity Partners
- Series B, Jun 27, 2018, $12M — STIC Investments, Korea Investment & Securities, Shinhan Venture Investment, Yuanta Investment
- Series A, Mar 1, 2017, $4.3M — Korea Investment & Securities, Shinhan Venture Investment

## Investors

- Korea Investment & Securities (https://capitalatlas.ai/funds/korea-investment-securities) — Series A, Series B
- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series A, Series B
- STIC Investments (https://capitalatlas.ai/funds/stic-investments) — Series B
- Yuanta Investment (https://capitalatlas.ai/funds/yuanta-investment) — Series B
- Kiwoom Securities — Series B
- Seven Tree Equity Partners (https://capitalatlas.ai/funds/seven-tree-equity-partners) — Series B
- Brain Asset Management (https://capitalatlas.ai/funds/brain-asset-management) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- NH Investment & Securities (https://capitalatlas.ai/funds/nh-investment-securities) — Series B
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series B