# AppTrigger

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apptrigger

- Industry: Telecoms
- Headquarters: Richardson, US
- Website: www.apptrigger.com
- Total disclosed funding: $21M
- Latest round: Series C (Dec 14, 2007)
- Investors on record: 6

## About

AppTrigger is a sophisticated eSports and gaming platform that provides a variety of products and services aimed at enhancing both entertainment and educational experiences within the gaming community.Founded in 2002 and headquartered in Richardson, Texas, AppTrigger specializes in delivering innovative gaming solutions. The company has undergone strategic pivots, including a focus on providing service brokers to carriers. In March 2010, AppTrigger was acquired by MetaSwitch Networks, a financial deal in which terms were not disclosed. The firm's operations have centered on developing relationships within the gaming industry to enhance their service offerings. Specific funding rounds include a recent VENTURE DEBT round that raised USD 2.16 mn, contributing to a total amount raised of USD 21.00 mn to date.AppTrigger operates as a comprehensive eSports and gaming platform, offering a diverse range of products and services tailored for entertainment and education. Core offerings encompass news, reviews, updates, and strategic gameplay tips, targeting a wide audience that includes casual gamers and competitive eSports enthusiasts. The platform features detailed guides and analyses of popular titles such as Overwatch, Fortnite, and CS:GO, enhancing user experience across North America, Europe, and Asia.AppTrigger's revenue model is multifaceted, incorporating various streams like advertising partnerships and potential subscription services. Revenue is generated through targeted advertisements based on user browsing behavior, promoting gaming products or services within the community. While specific pricing for subscription plans is not disclosed, the company's monetization strategy aligns with industry standards for digital content and advertising in the gaming sector, supported by strategic partnerships with gaming brands and eSports organizations.AppTrigger has plans for future growth, focusing on the development of new products aimed at enhancing user engagement and education in gaming, with potential releases anticipated in the next year. The company is also targeting expansion into emerging markets across Asia and Europe by 2024. Recent funding from the VENTURE DEBT round will be utilized to support these initiatives, allowing AppTrigger to strengthen its market presence and innovate its offerings further.

## Funding rounds

- Series C, Dec 14, 2007, $21M — Chisholm Private Capital Partners, Sevin Rosen Funds, STAR Ventures, Covera Ventures, CenterPoint Ventures
- Series A, Jan 1, 2003 — Sevin Rosen Funds, STAR Ventures, CenterPoint Ventures, STARTech

## Investors

- Sevin Rosen Funds (https://capitalatlas.ai/funds/sevin-rosen-funds) — Series A, Series C
- STAR Ventures — Series A, Series C
- CenterPoint Ventures (https://capitalatlas.ai/funds/centerpoint-ventures) — Series A, Series C
- STARTech (https://capitalatlas.ai/funds/startech) — Series A
- Chisholm Private Capital Partners (https://capitalatlas.ai/funds/chisholm-private-capital-partners) — Series C
- Covera Ventures (https://capitalatlas.ai/funds/covera-ventures) — Series C