# Apptimize

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apptimize

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.apptimize.com
- Total disclosed funding: $19M
- Latest round: Series B (Jul 22, 2016)
- Investors on record: 15

## About

Apptimize, Inc. specializes in mobile app optimization, enabling businesses to enhance their app performance and user experience through A/B testing, analytics, and seamless integration of features.Founded in 2013 and headquartered in San Francisco, US, Apptimize, Inc. is dedicated to mobile app optimization, facilitating A/B testing for improved user experiences. The company was acquired by Urban Airship, Inc. in August 2019, a strategic shift that bolstered its capabilities. The company was co-founded by Pieter Swarte and Rob Appel, both of whom have extensive backgrounds in technology and app development. Apptimize has successfully raised USD 12.40 mn in its latest funding round, SERIES B, led by US Venture Partners, along with investors like Glynn Capital and Goldcrest Capital. The current valuation of the company stands at USD 39.185 mn, having completed a total of 6 funding deals by 2019.Apptimize, Inc. provides a comprehensive mobile app optimization platform that includes A/B testing, analytics, and feature integration. Their solutions allow businesses to implement real-time data-driven decisions to enhance app performance and user engagement. This platform supports various digital channels, enabling tailored messaging and interactions across mobile, web, and other channels. Major brands in travel, finance, and retail leverage Apptimize's tools to create personalized customer experiences, ensuring their services are accessible in North America, Europe, and Asia.Apptimize generates revenue through subscription-based models for its optimization services. Clients subscribe to different service tiers, gaining access to tools for campaign management, audience segmentation, and analytics. The pricing structure caters to both large enterprises and smaller businesses, ensuring scalability and a range of features to meet diverse client needs. Advanced features like A/B testing and predictive analytics form a core part of the firm's revenue generation strategy, fostering client retention and engagement.Looking ahead, Apptimize, Inc. is focused on enhancing its product offerings, including the launch of new A/B testing tools aimed at expanding functionality by the end of 2023. The company plans to target new markets in Asia and Europe for expansion, seeking to establish a stronger presence in these regions by 2024. The recent funding of USD 12.40 mn will support these initiatives, providing the resources needed to develop and launch these products effectively.

## Funding rounds

- Series B, Jul 22, 2016, $12M — US Venture Partners, Western Technology Investment, Glynn Capital, Goldcrest Capital
- Series A, Feb 17, 2015, $4M — Costanoa Ventures
- Seed, Jan 22, 2014, $2.1M — Merus Capital, GV, Andreessen Horowitz, Maverick Capital, XG Ventures, Y Combinator Management, LLC, Start Fund, AngelList, Beenos, Starling Ventures

## Investors

- Merus Capital — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Seed
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Seed
- Y Combinator Management, LLC — Seed
- Start Fund — Seed
- AngelList — Seed
- Beenos — Seed
- Starling Ventures (https://capitalatlas.ai/funds/starling-ventures) — Seed
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series A
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series B
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series B
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series B
- Goldcrest Capital (https://capitalatlas.ai/funds/goldcrest-capital) — Series B