# AppsFlyer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appsflyer

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.appsflyer.com
- Total disclosed funding: $286M
- Latest round: Series D (Nov 24, 2020)
- Investors on record: 10

## About

AppsFlyer Inc. is a marketing measurement and analytics company that provides businesses with tools for understanding customer behavior across digital channels. Their services enhance campaign effectiveness and optimize ROI for clients.Founded in 2011 by Guy Grinapell, Lisa Zaythik, Oren Kaniel, and Reshef Mann, AppsFlyer Inc. is headquartered in San Francisco, US. The company specializes in mobile attribution and analytics, helping businesses track user engagement. AppsFlyer raised USD 210 mn in its Series D funding round led by Salesforce Ventures in November 2020, valuing the company at USD 2 billion post-money. The company has completed a total of 8 deals throughout its history.AppsFlyer specializes in providing a comprehensive suite of marketing measurement and analytics solutions designed to empower businesses with actionable insights. Their core offerings include advanced mobile analytics, attribution modeling, deep linking technology, and fraud protection services. AppsFlyer enables clients to analyze user journeys across multiple channels, ensuring accurate tracking of customer interactions and optimizing marketing strategies accordingly. The company primarily serves a diverse clientele ranging from Fortune 500 companies to emerging startups, across various sectors, including gaming, retail, finance, and entertainment. The products are deployed globally, with significant market presence in North America, Europe, and Asia-Pacific, allowing businesses to harness the power of data to drive customer engagement and revenue growth.AppsFlyer generates revenue through a subscription-based model, offering tiered pricing plans that cater to businesses of varying sizes and needs. Clients engage with the platform to access its suite of analytics tools and marketing solutions, paying based on usage, features selected, and the scale of their operations. The transaction structure typically involves annual or monthly subscriptions, where businesses pay for access to key products such as the marketing analytics suite and fraud protection services. These agreements often include performance metrics and reporting capabilities, enabling clients to track their marketing effectiveness and optimize their strategies in real time. AppsFlyer's revenue model is built on delivering value to clients through reliable data insights and automation, fostering long-term partnerships that enhance customer acquisition and retention efforts.AppsFlyer plans to expand its product offerings with new features designed to enhance user analytics and reporting capabilities. Specific release dates are under development. The company aims to penetrate new markets in Asia and Europe by 2022, leveraging recent funding to support these expansion strategies. The Series D funding round will facilitate the development of new products and enhance infrastructure to accommodate the anticipated growth in user demand.

## Funding rounds

- Series D, Nov 24, 2020 — Salesforce Ventures
- Series D, Jan 21, 2020, $210M — Pitango, General Atlantic, DTCP, Magma Venture Partners, Goldman Sachs Asset Management, Qumra Capital
- Series C, Jan 17, 2017, $56M — Pitango, DTCP, Eight Roads Ventures, Magma Venture Partners, Goldman Sachs Asset Management, Qumra Capital, Armat Group
- Series B, Jan 20, 2015, $20M — Pitango, Eight Roads Ventures, Magma Venture Partners
- Seed, Sep 15, 2012 — M12

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Seed
- Pitango (https://capitalatlas.ai/funds/pitango) — Series B, Series C, Series D
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series B, Series C
- Magma Venture Partners (https://capitalatlas.ai/funds/magma-venture-partners) — Series B, Series C, Series D
- DTCP — Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C, Series D
- Qumra Capital (https://capitalatlas.ai/funds/qumra-capital) — Series C, Series D
- Armat Group (https://capitalatlas.ai/funds/armat-group) — Series C
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series D
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D