# apprupt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apprupt

- Industry: Marketing/Advertising
- Headquarters: Hamburg, Germany
- Website: www.apprupt.com
- Latest round: Series B (Sep 16, 2011)
- Investors on record: 3

## About

Apprupt GmbH specializes in optimizing the streaming experience by providing comprehensive guides and insights for various streaming services and devices, particularly targeting users of popular platforms like Roku.Founded in Hamburg, Germany, Apprupt GmbH focuses on enhancing streaming services through detailed guides and troubleshooting resources. In April 2014, Opera Software acquired the company, leading to the exit of investors Neuhaus, T-Ventures, and KfW. The firm has completed three deals overall, with its most recent deal occurring on April 30, 2014.Apprupt primarily focuses on providing comprehensive insights and guidance for streaming services and devices, with a particular emphasis on popular platforms such as Roku. The company offers a range of services designed to enhance the streaming experience for end users, which include detailed guides on how to activate various streaming channels, troubleshoot common issues, and optimize device performance. These offerings cater to a diverse customer base, including individual consumers seeking to maximize their use of streaming platforms as well as businesses looking to leverage streaming for marketing and engagement purposes. Apprupt’s solutions are aimed at users in North America and Europe, supporting various streaming services that cater to live sports, entertainment, and educational content. The company’s commitment to improving user experience in the rapidly evolving streaming landscape positions it as a valuable resource for both novice and experienced users alike.Apprupt generates revenue primarily through partnerships and affiliate marketing arrangements with various streaming service providers and device manufacturers. The company structures its transactions through performance-based advertising, where clients pay based on the traffic and conversions generated through Apprupt's promotional content. This model enables Apprupt to effectively monetize its extensive library of guides and resources, which drive user engagement and subscription sign-ups for featured streaming services. While specific pricing plans for individual services are not detailed, Apprupt’s revenue model revolves around maximizing user acquisitions for its partners, ultimately benefiting from increased transactions as users subscribe to various streaming platforms highlighted in their content. The focus on established relationships with both consumers and service providers underscores Apprupt’s role as a facilitator in the streaming ecosystem.Apprupt GmbH is focused on enhancing its offerings and expanding its market reach. Although specific upcoming products have not been detailed, the company aims to introduce new features that improve user engagement with streaming platforms. Additionally, Apprupt is considering expanding into new markets in Europe and North America by the end of 2024. The recent acquisition by Opera Software is expected to provide resources for these initiatives, facilitating growth and innovation in their service offerings.

## Funding rounds

- Series B, Sep 16, 2011 — KfW Banking Group, DTCP, Neuhaus Partners
- Series A, May 6, 2010 — KfW Banking Group, DTCP, Neuhaus Partners

## Investors

- KfW Banking Group — Series A, Series B
- DTCP — Series A, Series B
- Neuhaus Partners (https://capitalatlas.ai/funds/neuhaus-partners) — Series A, Series B