# Approov

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/approov

- Industry: IT Security/Cybersecurity
- Headquarters: Edinburgh, UK
- Website: www.approov.io
- Total disclosed funding: $7.9M
- Latest round: Series A (Jul 11, 2025)
- Investors on record: 4

## About

Based in the UK, Approov Limited provides cloud-based mobile app protection and API security solutions, ensuring that businesses can secure their mobile applications against evolving cyber threats.Approov Limited, founded in 2001 and headquartered in Edinburgh, UK, specializes in mobile app security. The company has completed three investment deals, with the latest funding round being Series A, where it raised GBP 5.000 mn led by Maven Capital Partners, also involving Lanza Tech Ventures, Scottish Enterprise, and Souter Investments. The total amount raised by Approov stands at GBP 5.000 mn. The founder's specific history is not available at this time.Approov specializes in mobile app protection and mobile API security, offering a dynamic Runtime Application Self Protection (RASP) solution that continuously verifies trust and mitigates evolving threats. The core offering focuses on securing mobile applications by safeguarding app secrets and API keys in the cloud, which can be managed and rotated as needed. This allows for just-in-time delivery of secrets to fully attested applications at runtime, ensuring that only authentic apps can access backend resources. The technology is designed for various end-use cases, including financial services, healthcare, mobility, retail, and automotive sectors, providing clients with real-time threat analytics to enhance the security of their mobile applications. Approov's products are geared towards businesses operating in North America, Europe, and Asia, catering to organizations that require robust security measures against a range of mobile threats.Approov generates revenue primarily through a subscription-based model for its security solutions, targeting enterprises that need to secure their mobile applications and APIs. Clients typically engage in annual contracts, which provide them with ongoing access to Approov's RASP technology and associated threat analytics services. The structure of these transactions emphasizes B2B relationships, with organizations in sectors like fintech and healthcare relying on Approov’s offerings to protect sensitive data and maintain compliance with regulatory requirements. While specific pricing plans for their services are not disclosed, the company positions its solutions as essential for maintaining security in mobile environments, reflecting the increasing demand for reliable and comprehensive mobile app security.Approov Limited raised venture funding from new investor Scottish Enterprise to support future growth initiatives. The company is focused on designing and launching new products but has not disclosed specific release dates. Approov plans to expand its operations into new markets, particularly targeting regions where demand for mobile security solutions is growing. Recent funding will be utilized to enhance product development and expand into these strategic markets.

## Funding rounds

- Series A, Jul 11, 2025, $7.9M — Maven Capital Partners, Souter Investments, Lanza Tech Ventures, Scottish Enterprise

## Investors

- Maven Capital Partners (https://capitalatlas.ai/funds/maven-capital-partners) — Series A
- Souter Investments — Series A
- Lanza Tech Ventures (https://capitalatlas.ai/funds/lanza-tech-ventures) — Series A
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Series A