# Appoxee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appoxee

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.appoxee.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Oct 8, 2013)
- Investors on record: 2

## About

Appoxee is a digital marketing solutions provider specializing in AI-driven platforms for personalized marketing across various channels, enhancing customer engagement and data utilization for businesses.Appoxee, headquartered in Tel Aviv-Yafo, Israel, operates in the digital marketing sector with a focus on AI-driven solutions. The company was acquired by Teradata Corporation in January 2015 for USD 20 mn. Kfir Moyal is the founder of Appoxee, who has previously engaged in other entrepreneurial ventures. The firm has completed a total of 3 deals, with the most recent occurring in January 2015 during its acquisition.Mapp Marketing Cloud offers a comprehensive suite of digital marketing solutions designed to empower businesses to collect, analyze, and utilize customer data effectively. Their core product is an AI-driven platform that facilitates personalized marketing across various channels, including websites, email, SMS, push notifications, and mobile applications, based on customer behavior. The platform integrates seamlessly with existing marketing ecosystems through flexible APIs, enhancing data unification and enabling real-time insights. Targeted specifically at diverse sectors such as retail, eCommerce, finance, and publishing, Mapp Marketing Cloud serves over 3,000 clients globally, with a notable focus on the fashion and lifestyle industries. Recent enhancements, including the acquisition of Dressipi, underscore Mapp's commitment to innovation in AI and machine learning technologies tailored for specific market needs.Mapp Marketing Cloud operates primarily on a subscription-based revenue model, engaging clients through tiered pricing plans that cater to businesses of varying sizes and marketing requirements. The firm provides packages that incorporate its flagship offerings, including advanced segmentation, hyper-personalization, and marketing automation tools. Clients typically enter into contractual agreements that outline the scope of services and associated fees, which correspond to the level of data analytics and marketing capabilities required. By leveraging its AI-powered analytics and customer data platform, Mapp ensures that clients can optimize their marketing efforts and drive profitability. Revenue is generated through direct relationships with businesses across multiple sectors, facilitating ongoing partnerships that enhance customer engagement and retention.Appoxee plans to leverage its recent acquisition by Teradata Corporation to enhance its product offerings and expand into new markets. The company is currently designing new products focusing on advanced AI capabilities for personalized marketing, which are expected to be released in the coming quarters. Additionally, Appoxee aims to penetrate new geographic regions, including North America and Europe, by the end of 2025. The USD 20 mn from the most recent acquisition will be utilized to support these growth initiatives, further solidifying their market presence and technological capabilities.

## Funding rounds

- Seed, Oct 8, 2013, $1.8M — Cyhawk Ventures, Horizon Capital
- Angel, Feb 6, 2012 — Cyhawk Ventures

## Investors

- Cyhawk Ventures (https://capitalatlas.ai/funds/cyhawk-ventures) — Angel, Seed
- Horizon Capital — Seed