# AppNexus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appnexus

- Industry: Software
- Headquarters: New York, US
- Website: www.appnexus.com
- Total disclosed funding: $260M
- Latest round: Series F (Apr 15, 2015)
- Investors on record: 10

## About

AppNexus Inc. is a technology company specializing in ad tech solutions, providing a platform that enables digital advertising through real-time bidding and programmatic advertising capabilities.Founded in 2007 in New York, AppNexus operates as a technology platform for digital marketing, facilitating programmatic advertising solutions. In June 2018, AT&T entered into a definitive agreement to acquire AppNexus for approximately USD 1.6 billion, finalizing the transaction in August 2018. The company has engaged in 11 deals to date, demonstrating a consistent operational focus in the advertising technology space.AppNexus offers a robust platform for programmatic advertising, allowing advertisers and publishers to engage in real-time bidding for ad placements. Their technology empowers clients to optimize advertising across various digital channels, employing data-driven strategies to enhance visibility and target audiences effectively. This includes comprehensive analytics and tools for campaign management, ensuring advertisers can adapt and refine their marketing efforts based on performance metrics.AppNexus generates revenue through direct service agreements and partnerships, where advertisers are charged based on performance metrics such as impressions and clicks. These flexible pricing models are designed to align with individual campaign objectives, fostering a performance-driven approach to digital marketing. By leveraging its platform, AppNexus facilitates significant engagement and sales for its diverse clientele, which spans multiple industries.Looking ahead, AppNexus plans to enhance its platform with the introduction of new products aimed at improving user experience and advertising effectiveness. The recent acquisition by AT&T, valued at USD 1.6 billion, positions the company to expand its market presence significantly. AppNexus is expected to focus on entering new geographic regions, including Asia-Pacific and Europe, in the coming years to diversify its client base and increase market share.

## Funding rounds

- Series F, Apr 15, 2015, $63M — Kodiak Venture Partners, Tribeca Venture Partners
- Series E, Aug 19, 2014, $60M — Fidelity Investments
- Series D, Jan 18, 2013, $72M — TCV, Venrock, First Round Capital, Tribeca Venture Partners
- Series C, Oct 5, 2010, $50M — Kodiak Venture Partners, Venrock, Microsoft, First Round Capital
- Series B, Sep 30, 2009, $5M — Kodiak Venture Partners, Venrock, First Round Capital
- Series B, Sep 23, 2008, $7.8M — Kodiak Venture Partners, Venrock
- Series A, Jan 10, 2008, $2.4M — Khosla Ventures, First Round Capital, SV Angel, Coriolis Ventures

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C, Series D
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Coriolis Ventures (https://capitalatlas.ai/funds/coriolis-ventures) — Series A
- Kodiak Venture Partners (https://capitalatlas.ai/funds/kodiak-venture-partners) — Series B, Series C, Series F
- Venrock (https://capitalatlas.ai/funds/venrock) — Series B, Series C, Series D
- Microsoft — Series C
- TCV (https://capitalatlas.ai/funds/tcv) — Series D
- Tribeca Venture Partners (https://capitalatlas.ai/funds/tribeca-venture-partners) — Series D, Series F
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E