# appMobi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appmobi

- Industry: IT Security/Cybersecurity
- Headquarters: Lancaster, US
- Website: www.appmobi.com
- Total disclosed funding: $17M
- Latest round: Series C (Feb 4, 1999)
- Investors on record: 7

## About

appMobi provides automated threat detection and remediation solutions for mobile applications and Internet of Things (IoT) devices, utilizing advanced artificial intelligence technology to safeguard digital environments.Founded in 2006 and headquartered in Lancaster, US, appMobi focuses on cybersecurity solutions targeting mobile and IoT applications. The company was established by Essam Abadir, who has a history of entrepreneurial ventures. In May 1999, appMobi completed an IPO raising USD 75 mn and was later acquired by CMGI, Inc. The latest funding round was Series B, raising a total of USD 6.00 mn from investors.Appmobi's primary offerings center around its Protection Center, an automated, real-time threat detection and remediation platform designed for both mobile applications and Internet of Things (IoT) devices. This solution leverages behavioral and environmental data to monitor usage patterns, employing artificial intelligence along with a customizable rules engine to identify potential threats that could lead to data breaches or application hacks. Protection Center not only alerts IT teams to suspicious activities but can also initiate autonomous protective measures to mitigate risks before they escalate. The platform serves a diverse clientele, including developers and IoT manufacturers across various sectors, addressing critical security challenges in both enterprise and consumer markets. Appmobi’s products are marketed in regions such as North America, Europe, and Asia, capitalizing on the growing demand for robust cybersecurity solutions in an increasingly connected world.The revenue model for Appmobi primarily revolves around subscription-based services associated with its Protection Center solution. Clients, including enterprise organizations and IoT developers, engage in contractual agreements for ongoing access to the platform, which encompasses features such as real-time monitoring, automated threat detection, and remediation capabilities. The pricing structure is tiered, reflecting the varying levels of service and support required by different organizations. By offering tailored solutions that complement existing Enterprise Mobility Management (EMM) systems, Appmobi facilitates direct transactions with businesses needing to enhance their cybersecurity frameworks. This straightforward subscription approach allows for predictable revenue streams, ensuring sustained business relationships with clients seeking reliable protection against evolving cyber threats.Looking ahead, appMobi plans to expand its product offerings, including new features for the Protection Center aimed at enhancing user interface and experience, with expected releases in the coming fiscal year. The company is also targeting expansion into the Latin American and African markets by the end of 2024 to tap into emerging cybersecurity needs. The recent funding raised in the Series B round will be allocated to these product developments and market expansion initiatives, allowing appMobi to position itself more strategically within the global cybersecurity landscape.

## Funding rounds

- Series C, Feb 4, 1999, $17M — CRV, BellSouth Corporate Pension, St. Paul Venture Capital, Comdisco, Bessemer Venture Partners, SBC Communications Inc., US West
- Series A, Jun 1, 1997 — Bessemer Venture Partners

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series C
- CRV (https://capitalatlas.ai/funds/crv) — Series C
- BellSouth Corporate Pension — Series C
- St. Paul Venture Capital (https://capitalatlas.ai/funds/st-paul-venture-capital) — Series C
- Comdisco — Series C
- SBC Communications Inc. — Series C
- US West — Series C