# appMagics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appmagics

- Industry: Software
- Headquarters: Beijing, China
- Website: www.appmagics.com
- Total disclosed funding: $3M
- Latest round: Series A (Jul 23, 2024)
- Investors on record: 8

## About

Founded in 2014 and based in Beijing, China, appMagics is a visual 3D mixed reality technology developer, engaged in computer vision mixed reality technology and product development. The company acquired more than 100 CV/CG/NLP related invention patents, intellectual property rights and industry awards. It was recognized as a National High-Tech Enterprise. The founder, Leody Fu, worked at Microsoft. In July 2024, appMagics raised USD 3 million in series A funding led by new investor GEM Capital, with participation from another new investor Vibranium.

The company applies artificial intelligence algorithms to the fields of 3D/CG (computer graphics) digital media content and creative marketing, and develops and launches FaceMagic SDK and FaceMagic Avatar. FaceMagic Avatar can use computer graphics and mixed reality technology to capture facial expressions in real time with a mobile phone camera, and present them in real time on the cartoon image on the screen, providing content production and interactive solutions, mainly used in the fields of animation, film and television, and game IP. Its product lines and application scenarios cover short video content production, intelligent virtual live broadcast and service robots, digital marketing, etc., and have served customers in the fields of brand marketing, e-commerce retail new consumption, finance, and big health.

appMagics generates revenue by developing AI intelligent virtual live broadcast, intelligent virtual service robots and content production tools.

## Funding rounds

- Series A, Jul 23, 2024, $3M — GEM Capital, Vibranium Venture Capital
- Series B, Dec 31, 2019 — Bojiang Capital Management Group
- Series A, Jun 22, 2017 — Huagai Capital, Bojiang Capital Management Group, PurpleSky Capital
- Series A, Apr 29, 2016 — Geek Founders, PurpleSky Capital
- Angel, Dec 1, 2013 — PreAngel Partners, Fenghou Capital

## Investors

- PreAngel Partners — Angel
- Fenghou Capital (https://capitalatlas.ai/funds/fenghou-capital) — Angel
- Geek Founders (https://capitalatlas.ai/funds/geek-founders) — Series A
- PurpleSky Capital (https://capitalatlas.ai/funds/purplesky-capital) — Series A
- Huagai Capital (https://capitalatlas.ai/funds/huagai-capital) — Series A
- Bojiang Capital Management Group (https://capitalatlas.ai/funds/bojiang-capital-management-group) — Series A, Series B
- GEM Capital (https://capitalatlas.ai/funds/gem-capital) — Series A
- Vibranium Venture Capital — Series A