# AppLovin Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applovin

- Industry: Marketing/Advertising
- Headquarters: Palo Alto, US
- Website: www.applovin.com
- Total disclosed funding: $404M
- Latest round: Series A (Aug 15, 2018)
- Investors on record: 2

## About

Based in California, US, and founded in 2012, AppLovin Corporation enables developers to market, monetize, analyze and publish their apps. It was founded by its CEO, Adam Foroughi, and Vice President of Product, Andrew Karam, as a company that operates in the mobile gaming user acquisition and monetization space and eventually they expanded the company to offer a single, comprehensive platform that gives developers the ability to connect with consumers around the globe. In 2018, the company launched its own mobile gaming division, Lion Studios, which operates as a game publisher for game developers. While the company is headquartered in Palo Alto, US, it has expanded to 14 offices around the world, in cities including San Francisco, US, New York, US, Dublin, Ireland, Beijing, China, Tokyo, Japan, Seoul, Korea, and Berlin, Germany. In July 2018, AppLovin Corporation agreed to terms on an investment from KKR.

AppLovin Corporation's main field of activity is online advertising in apps on mobile devices. The company offers AppDiscovery, the company's product that uses machine learning and predictive algorithms to help developers match their apps with the right users who want to download and engage with them, then deliver those users at scale. AppLovin also offers MAX, a technological platform that helps maximize the monetization and growth of the developers' mobile apps with in-app bidding. Through AppLovin's mobile gaming division, Lion Studios, AppLovin also publishes and finances games that are developed by game developers.

As of February 2021, AppLovin Corporation plans to expand its global technology platform as it agrees to acquire Adjust, a global mobile app measurement and marketing company.

## Funding rounds

- Series A, Aug 15, 2018, $400M — KKR
- Angel, Jun 1, 2012, $4M — Webb Investment Network

## Investors

- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Angel
- KKR (https://capitalatlas.ai/funds/kkr) — Series A