# Applitools

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applitools

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.applitools.com
- Total disclosed funding: $42M
- Latest round: Series C (Apr 17, 2018)
- Investors on record: 6

## About

Based in California, US, and founded in 2013 by Gil Sever, Adam Carmi, and Moshe Milman, Applitools Inc. develops a cloud service for automated visual testing. In June 2023, Applitools Ltd., a portfolio company of Thoma Bravo, acquired Preflight HQ, Inc. for approximately USD 10 million. As of April 2024, Applitools Ltd. is being led by its CEO, Alex Berry.

With its team of software developers, Applitools Ltd. offers a visual AI-powered test automation platform utilized by software engineers. It develops solutions to help automate functional and visual testing of applications and provide a seamless user experience. The platform uses computer vision algorithms that enable engineering teams to rapidly write, run, analyze, and maintain tests, allowing them to release applications at a much shorter time frame thus reducing costs.

Applitools Ltd. generates revenue by offering its subscription-based services and prices depend on various package plans.

## Funding rounds

- Series C, Apr 17, 2018, $31M — Sierra Ventures, Magma Venture Partners, OpenView, La Maison Partners, iAngels
- Series B, Jul 12, 2017, $8M — Sierra Ventures, Magma Venture Partners, Bessemer Venture Partners, La Maison Partners, iAngels
- Series B, Apr 14, 2016 — Magma Venture Partners, La Maison Partners
- Series A, Jul 8, 2014, $2.5M — Magma Venture Partners

## Investors

- Magma Venture Partners (https://capitalatlas.ai/funds/magma-venture-partners) — Series A, Series B, Series C
- La Maison Partners (https://capitalatlas.ai/funds/la-maison-partners) — Series B, Series C
- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Series B, Series C
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B
- iAngels (https://capitalatlas.ai/funds/iangels) — Series B, Series C
- OpenView (https://capitalatlas.ai/funds/openview) — Series C