# Applied Identity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applied-identity

- Industry: IT Security/Cybersecurity
- Headquarters: San Francisco, US
- Website: www.appliedidentity.com
- Total disclosed funding: $30M
- Latest round: Series C (Oct 1, 2008)
- Investors on record: 5

## About

Applied Identity, Inc. specializes in the marketing and facilitation of premium domain names, offering comprehensive services for buyers and sellers in the domain acquisition process.Founded in 2002 and headquartered in San Francisco, US, Applied Identity, Inc. is focused on the domain name market. The company has conducted four deals, with its most recent being a Series C funding round in October 2008, raising USD 10 million. The funding was supported by investors including ABS Ventures, Bay Partners, Globespan Capital Partners, OVP Venture Partners, and Sigma Partners. The founder's background is not specified, and there are no reports of any changes in business strategy or operations.Applied Identity, Inc. primarily markets and facilitates the sale of premium domain names, notably through its platform, spaceship.com. The company simplifies the buying and selling process of domain names, offering buyer protection programs and secure transfer options. Their services cater to a diverse clientele, from startups to established enterprises, looking to enhance their digital presence. They have been operational since 2001 and serve customers in North America, Europe, and parts of Asia, providing a global marketplace for domain acquisition.The company's revenue model is driven by sales of domain names facilitated through its platform. Transactions typically involve one-time payments that vary based on the domain's perceived value. The process allows buyers to submit offers and negotiate prices directly. While specific pricing details are not disclosed, the marketplace supports a range of price points, catering to both budget-conscious buyers and those seeking premium domains. Revenue is mainly generated through these direct-to-consumer sales and potentially supplemented by additional services.In October 2008, Applied Identity, Inc. raised USD 10 million in Series C funding, which is expected to support the development of new products and services aimed at enhancing user experience in domain acquisitions. The company is also exploring expansion into new geographic markets, although specific regions and timelines have not been publicly disclosed. The recent funding will likely aid in these strategic initiatives.

## Funding rounds

- Series C, Oct 1, 2008, $10M — Bay Partners, Globespan Capital Partners, OVP Venture Partners, ABS Ventures, Sigma Partners
- Series C, May 11, 2006, $12M — Bay Partners, Globespan Capital Partners, OVP Venture Partners, Sigma Partners
- Series A, Jan 13, 2005, $8M — Bay Partners, Sigma Partners

## Investors

- Bay Partners (https://capitalatlas.ai/funds/bay-partners) — Series A, Series C
- Sigma Partners — Series A, Series C
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series C
- OVP Venture Partners (https://capitalatlas.ai/funds/ovp-venture-partners) — Series C
- ABS Ventures (https://capitalatlas.ai/funds/abs-ventures) — Series C