# Applicaster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applicaster

- Industry: Media
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.applicaster.com
- Total disclosed funding: $22M
- Latest round: Series D (Jul 16, 2020)
- Investors on record: 6

## About

Applicaster Ltd. specializes in providing a no-code SaaS platform for building and launching cross-device over-the-top (OTT) applications, enabling businesses to create high-performing apps efficiently.Founded in 2009 in Tel Aviv-Yafo, Israel, Applicaster Ltd. offers a platform that simplifies OTT app development. The company raised USD 11.00 mn in Series D funding on July 16, 2020, led by Viola Group, with investors including 83North, Pitango Venture Capital, Planven, Saban Ventures, and new investor La Maison Partners. The founder and CEO is Jonathan Laor.Applicaster's core offering is Zapp, a no-code SaaS platform designed for building and launching cross-device OTT applications. Zapp enables businesses to create high-performing apps without extensive coding, catering to a diverse client base that includes sports organizations, media companies, and content publishers. The platform integrates seamlessly with over 50 third-party services, optimizing user experience through Server-Driven UI/UX, facilitating continuous updates and personalization post-launch. It is particularly beneficial for organizations managing multiple brands or regional strategies, streamlining operations from a centralized console. Applicaster's solutions are deployed across various geographical markets, including North America, Europe, and Asia, addressing the dynamic needs of the streaming landscape.Applicaster generates revenue through a subscription-based model, where clients pay for access to the Zapp platform and its features. This model enables organizations to leverage advanced analytics and tailored monetization strategies. Transactions typically occur between Applicaster and B2B clients, such as media companies and broadcasting entities, who utilize the platform for OTT app development. The pricing structure varies based on service tiers, giving clients flexibility in choosing features that align with business goals, although specific pricing details for individual services are not disclosed. The platform's capabilities in app creation and management enhance client engagement and retention, contributing to revenue generation.Following the Series D funding round in July 2020, Applicaster plans to utilize the USD 11.00 mn raised to enhance its Zapp platform and explore the launch of new features aimed at improving user experience and operational efficiency. The company is also looking to expand its presence in the North American and European markets by late 2023, leveraging its recent investment to support these growth initiatives.

## Funding rounds

- Series D, Jul 16, 2020, $11M — Pitango, Viola Group, 83 North, Planven, La Maison Partners, Saban Ventures
- Series B, Feb 17, 2015, $11M — Pitango, 83 North
- Series C, Sep 15, 2014 — 83 North
- Series B, Nov 27, 2012 — 83 North
- Series A, Mar 26, 2012 — 83 North

## Investors

- 83 North (https://capitalatlas.ai/funds/83-north) — Series A, Series B, Series C, Series D
- Pitango (https://capitalatlas.ai/funds/pitango) — Series B, Series D
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series D
- Planven (https://capitalatlas.ai/funds/planven) — Series D
- La Maison Partners (https://capitalatlas.ai/funds/la-maison-partners) — Series D
- Saban Ventures (https://capitalatlas.ai/funds/saban-ventures) — Series D