# ApplePie Capital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applepie-capital

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.applepiecapital.com
- Total disclosed funding: $26M
- Latest round: Series B (Oct 5, 2016)
- Investors on record: 6

## About

ApplePie Capital is a financial services firm that provides tailored financing solutions for franchisees across various sectors, enabling business growth and operational expansion through innovative lending products.Founded in 2014 and headquartered in San Francisco, US, ApplePie Capital specializes in financing for franchisees. The company has conducted 10 deals, with a recent funding round of Series C amounting to USD 6.50 mn led by Bankers Healthcare Group. The founders, Denise Thomas and Stephen Pelletier, have contributed their expertise from previous ventures to establish a robust financing platform for franchise businesses.ApplePie Capital specializes in providing tailored financing solutions specifically designed for franchisees across various sectors. The core offerings include pre-qualification services, access to multiple lending partners, and their proprietary ApplePie Core Loan®, which is underwritten by Cross River Bank. These services address the critical needs of franchisees seeking financial support for business growth, including funding for new locations, renovations, and operational expansion. ApplePie Capital serves a diverse client base of franchisees from over 200 well-known brands, including those in the food and beverage, retail, and service industries. The company's financing solutions are available across the United States, enabling franchisees from various geographic markets to access the capital required to accelerate their growth and operational success.ApplePie Capital generates revenue through its financing products and services, structured primarily as B2B transactions with franchisees and franchisors. The company facilitates loans, offering a seamless application process that allows franchisees to get pre-approved for funding tailored to their business needs. Key products include the ApplePie Core Loan®, which serves as a flagship offering. The transaction structure typically involves a one-time loan disbursement, with repayment terms defined by the agreement between ApplePie and the franchisee. Through this structured approach, ApplePie Capital ensures that franchisees receive the financial support they need while contributing to the company’s overall revenue generation.ApplePie Capital plans to utilize the recent funding of USD 6.50 mn from its Series C round to enhance its product offerings and expand into new markets. The company is focused on designing new lending products aimed at improving franchisee access to capital. Additionally, they are targeting expansion into untapped geographic regions within the United States to broaden their service reach. This strategic growth initiative follows the exit of TowerBrook from their stake in ApplePie Capital, Inc., allowing the company to refocus on its core mission of supporting franchise growth.

## Funding rounds

- Series B, Oct 5, 2016, $16M — Fifth Third Bank, Colchis Capital Management, QED Investors, Freestyle VC, Signia Ventures
- Series A, Apr 9, 2015, $6.1M — QED Investors, Freestyle VC, Signia Ventures
- Seed, Jul 1, 2014, $3.8M — QED Investors, Freestyle VC, Signia Ventures, Camp One Ventures

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Seed, Series A, Series B
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A, Series B
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed, Series A, Series B
- Camp One Ventures (https://capitalatlas.ai/funds/camp-one-ventures) — Seed
- Fifth Third Bank — Series B
- Colchis Capital Management (https://capitalatlas.ai/funds/colchis-capital-management) — Series B