# Applecrumby & Fish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applecrumby-fish

- Industry: Retail
- Headquarters: Petaling Jaya, Malaysia
- Website: www.applecrumbyandfish.com
- Total disclosed funding: $1M
- Latest round: Series B (Nov 17, 2020)
- Investors on record: 1

## About

Founded in 2012 and based in Malaysia, Bunny & The Duchess Sdn Bhd., formerly Applecrumby SDN. BHD. and trading under the name Applecrumby & Fish, is an online e-commerce platform that retails baby products. Apple Crumby and Fish has expanded its global footprint, establishing a presence in markets across North America, Europe, and Asia via its online sales platform. In March 2024, UPDATER Co., Ltd. closed a round of venture funding from new investors SBI Investment and KITA DENSHI.

Applecrumby distinguishes itself by specializing in chlorine-free diapers and organic essentials. Their product range includes diapers, wipes, skincare products, and cleaning solutions, all designed with natural ingredients to ensure the well-being of infants.

The revenue stream of Applecrumby® primarily stems from the sale of its chlorine-free diapers, organic skincare products, and cleaning essentials. Revenue is generated through direct sales on their online platform, as well as through partnerships with various online and offline retailers.

The funding in 2024 will be used to promote the use of renewable energy.

## Funding rounds

- Series B, Nov 17, 2020, $0.5M — 500 Global
- Series A, Nov 3, 2017, $0.1M — 500 Global
- Series A, May 31, 2016, $0.4M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Series B