# Applause App Quality

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/applause-app-quality

- Industry: Software
- Headquarters: Framingham, US
- Website: www.applause.com
- Total disclosed funding: $109M
- Latest round: Series F (Aug 24, 2016)
- Investors on record: 11

## About

Applause App Quality, Inc. delivers quality assurance services through crowdtesting, focusing on enhancing digital experiences for various platforms and industries worldwide.Applause App Quality, Inc. specializes in quality assurance services, primarily through crowdtesting. Founded in 2007, the company is headquartered in Framingham, US. The founders include Doron Reuveni, Johanna Housseiny, and Robert Maina. The company has raised USD 35.00 mn in a Series F funding round led by Direct Equity Partners, with participation from prominent investors such as ARM Capital Partners and Goldman Sachs Merchant Banking Division. Overall, Applause has successfully completed 11 deals, achieving a current valuation of USD 305.12 mn.Applause provides a comprehensive suite of quality assurance (QA) services, specializing in crowdtesting and feedback solutions tailored to enhance digital quality across various platforms. The company's core offerings include manual and automated functional testing, accessibility testing, payment testing, and user experience testing. Applause leverages its extensive community of independent testers from hundreds of countries to conduct real-world testing, ensuring that products are rigorously vetted before launch. This service caters to major brands in retail, financial services, media, and technology sectors, facilitating market entry and product localization across the United States, Europe, and parts of Asia.Applause generates revenue through partnerships and subscriptions for its testing services. Clients engage on either a project basis or through ongoing contracts, gaining access to Applause's vast community of testers and expert resources. The transaction structure is primarily B2B, with companies paying for services based on project scope and complexity. Flagship services like manual functional testing and specialized accessibility testing are included in these packages, allowing clients to choose the most pertinent quality assurance solutions. Custom pricing plans accommodate varying engagement levels based on the number of tests and geographical coverage required.Applause aims to expand its service offerings and enter new markets. Recent funding will be utilized to support these initiatives, including the development of new products designed to enhance quality assurance capabilities. Specific geographic targets for expansion include increasing presence in Asia and deeper penetration into European markets by 2025. The company is strategically positioning itself to leverage its funding for sustained growth in the evolving digital landscape.

## Funding rounds

- Series F, Aug 24, 2016, $35M — Longworth Venture Partners, Questmark Management Company, Scale Venture Partners, Credit Suisse, MassVentures, ARM Capital Partners, Goldman Sachs Asset Management, Mesco, Accenture Technology Ventures, Direct Equity Partners
- Series E, Jan 14, 2014, $43M — Longworth Venture Partners, Questmark Management Company, Scale Venture Partners, Egan Managed Capital, MassVentures, Goldman Sachs Asset Management, Mesco
- Series D, Nov 21, 2011, $15M — Longworth Venture Partners, Questmark Management Company, Scale Venture Partners, Egan Managed Capital, Mesco
- Series C, Sep 7, 2010, $13M — Longworth Venture Partners, Scale Venture Partners, Egan Managed Capital, MassVentures, Mesco
- Series B, Nov 20, 2008, $0.1M — Longworth Venture Partners, Egan Managed Capital, MassVentures, Mesco
- Series A, Feb 11, 2008, $1M — Mesco
- Series A, Oct 15, 2007, $1.2M — MassVentures, Mesco
- Seed, Jan 1, 2006, $0.5M — MassVentures

## Investors

- MassVentures (https://capitalatlas.ai/funds/massventures) — Seed, Series A, Series B, Series C, Series E, Series F
- Mesco (https://capitalatlas.ai/funds/mesco) — Series A, Series B, Series C, Series D, Series E, Series F
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Series B, Series C, Series D, Series E, Series F
- Egan Managed Capital (https://capitalatlas.ai/funds/egan-managed-capital) — Series B, Series C, Series D, Series E
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series C, Series D, Series E, Series F
- Questmark Management Company (https://capitalatlas.ai/funds/questmark-management-company) — Series D, Series E, Series F
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series E, Series F
- Credit Suisse (https://capitalatlas.ai/funds/credit-suisse) — Series F
- ARM Capital Partners (https://capitalatlas.ai/funds/arm-capital-partners) — Series F
- Accenture Technology Ventures (https://capitalatlas.ai/funds/accenture-technology-ventures) — Series F
- Direct Equity Partners — Series F