# Appixia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appixia

- Industry: Internet
- Headquarters: Ramat Gan, Israel
- Website: www.appixia.com
- Latest round: Seed (Dec 4, 2013)
- Investors on record: 1

## About

Appixia is a technology company specializing in innovative digital solutions that enhance user experiences through customizable web and mobile applications, primarily targeting small to medium-sized enterprises.Founded in Ramat Gan, Israel, Appixia specializes in creating digital solutions that streamline business operations for various sectors. The company was acquired by Wix.com, Inc. in March 2014, with financial terms undisclosed. The founder's specific history is not publicly available, but the company has successfully completed 2 deals since its inception.Appixia offers a range of innovative digital solutions that aim to enhance online user experiences through advanced technologies. The company specializes in creating customizable web and mobile applications that streamline business operations for various sectors, including e-commerce and service industries. Their core product is a comprehensive platform designed to facilitate seamless integration between users and service providers, enabling efficient transaction processes and real-time communication. End users of Appixia’s services include small to medium-sized enterprises seeking to optimize their workflows and enhance customer engagement. The geographic markets served by Appixia include North America, Europe, and parts of Asia, where they have established a growing customer base looking for tailored digital solutions.Appixia generates revenue primarily through subscription-based models, where clients pay for access to their suite of digital tools and services. The company structures its transaction model around partnerships with businesses that require customized application development, alongside direct-to-consumer offerings. This includes tiered pricing plans that vary based on the features and level of customization required, allowing clients to choose a package that best suits their operational needs. Flagship services may include premium application capabilities that enhance user interaction and data analytics tools designed to drive business insights. By focusing on scalable solutions, Appixia effectively caters to a diverse clientele, ensuring sustainable revenue streams from both B2B and direct consumer interactions.In line with its strategy for future growth, Appixia aims to enhance its product offerings with the launch of new features and updates planned for 2024. The company is looking to expand its presence in targeted markets within Asia and South America by the end of 2025. Following the acquisition by Wix.com, Inc. in March 2014, resources will be allocated to support these initiatives, leveraging the synergies with Wix's broader platform offerings.

## Funding rounds

- Seed, Dec 4, 2013 — M12

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Seed