# Appiterate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appiterate

- Industry: Software
- Headquarters: New Delhi, India
- Website: www.appiterate.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Apr 1, 2014)
- Investors on record: 1

## About

Based in New Delhi, India, Appiterate operates as a mobile engagement and marketing automation firm that specializes in native mobile apps. It assists prominent e-commerce companies in leveraging mobile apps and big data to enable personalized targeting of their users using methods such as push notifications and in-app messages. The company was founded by Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta (CEO), and Varun Sharma. In April 2015, Flipkart, backed by Accel Partners, Baillie Gifford, Dragoneer Investment Group, DST Global, Erasmic, GIC, Greenoaks Capital, and additional investors, completed the acquisition of Appiterate.  

The company offers a platform for app publishers to improve in-app purchases, engagement, and conversion metrics. It includes features like precise in-app messaging, behavioral user segmentation, A/B testing for design improvement, and real-time conversion metrics. They help app publishers make data-driven decisions to upgrade their performance with insight and analytics.

## Funding rounds

- Seed, Apr 1, 2014, $0.5M — Elevation Capital

## Investors

- Elevation Capital — Seed