# Appistry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appistry

- Industry: Business Support Services
- Headquarters: St. Louis, US
- Website: www.appistry.com
- Total disclosed funding: $12M
- Latest round: Series D (Aug 2, 2011)
- Investors on record: 2

## About

Appistry specializes in domain name acquisition services, connecting clients with premium digital assets to enhance their online presence. The company caters to various clients, including startups and established businesses, facilitating seamless domain transfers.Founded in 2001, Appistry operates out of St. Louis, US, focusing on domain name acquisition. The company has undergone strategic pivots to enhance its service offerings. In September 2013, Appistry raised USD 12.00 mn in its Series D funding round, led by eXome Capital, contributing to a total of USD 12.00 mn raised across 15 deals. The firm is not a subsidiary of any parent company and has no listed subsidiaries. The founder's history is not detailed in the available information.Appistry.com primarily offers domain name acquisition services, leveraging its extensive experience in facilitating domain transfers for clients within the digital marketplace. The company specializes in connecting buyers with premium domain names, providing an efficient platform for purchasing and acquiring online real estate. Their services cater to a wide range of clients, including startups, established businesses, and individual entrepreneurs, all seeking to enhance their online presence or brand identity through high-value domain names. Appistry serves geographic markets in North America, Europe, and parts of Asia, addressing the demand for distinctive and memorable domain names that contribute to a company's digital strategy.The revenue model for Appistry.com is primarily based on one-time transactional fees associated with the purchase of domain names. Clients engage in transactions directly with the company to secure desired domain names, with costs determined by the specific domain's market value and desirability. The transaction structure typically operates on a B2B basis, where businesses seek to acquire domains that align with their branding strategies. Additionally, the company may offer premium or trademarked domain names that carry higher price points, reflecting their value in the marketplace. Revenue is generated through these sales, creating a steady income stream as clients look to invest in their digital assets.In September 2013, Appistry raised USD 12.00 mn in venture debt funding, which is expected to be utilized for developing new products aimed at enhancing service delivery in domain acquisition. The company has plans to expand its operations into emerging markets in Asia and Africa by 2015, targeting regions with growing demand for online branding solutions. The funds raised will support these initiatives and bolster Appistry's capabilities in service innovation.

## Funding rounds

- Series D, Aug 2, 2011, $12M — Stuart Mill Venture Partners, eXome Capital
- Series C, May 28, 2008 — Stuart Mill Venture Partners

## Investors

- Stuart Mill Venture Partners (https://capitalatlas.ai/funds/stuart-mill-venture-partners) — Series C, Series D
- eXome Capital — Series D