# Appington

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appington

- Industry: Marketing/Advertising
- Headquarters: Burlingame, US
- Website: www.appington.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Jun 25, 2013)
- Investors on record: 2

## About

Appington is a domain registration and acquisition service provider, focusing on high-value digital assets. It facilitates the buying and selling of premium domain names tailored for businesses and entrepreneurs seeking to bolster their online presence.Founded in 2011, Appington specializes in domain registration and acquisition services. The company is located in Burlingame, US. In June 2013, Appington secured USD 1.2 mn in SEED funding from Unity Ventures and Tandem Capital, representing a significant milestone for the firm. The founder's history and prior entrepreneurial ventures are not detailed in the available information.Appington.com offers a premium domain for sale, addressing various digital business needs. The core offerings include domain registration and acquisition services through HugeDomains.com, which enables the buying and selling of premium domain names. The target clientele comprises entrepreneurs and businesses aiming to enhance their digital branding, particularly in markets across the United States, Europe, and parts of Asia.Appington's revenue model is based on direct sales of domain names, priced at USD 6,695 or available through a payment plan of USD 278.96 per month for 24 months. Clients can either purchase the domain outright or use the financing option, making it accessible to a broader audience. The company primarily engages in Business-to-Consumer (B2C) transactions, ensuring customer satisfaction through a guarantee on purchases.In June 2013, Appington raised USD 1.2 mn in SEED financing to support its growth initiatives. The company is planning to enhance its product offerings by launching new premium domains and expanding its services to additional markets in Europe and Asia by 2015. The recent funding will be utilized to bolster marketing efforts and improve the customer acquisition strategy, aligning with the company's expansion goals.

## Funding rounds

- Seed, Jun 25, 2013, $1.2M — Tandem Capital, Unity Ventures
- Seed, Sep 7, 2012, $0.2M — Tandem Capital

## Investors

- Tandem Capital (https://capitalatlas.ai/funds/tandem-capital) — Seed
- Unity Ventures (https://capitalatlas.ai/funds/unity-ventures) — Seed