# Appilog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appilog

- Industry: Software
- Headquarters: New York, US
- Website: www.appilog.com
- Total disclosed funding: $4M
- Latest round: Series B (Jan 14, 2004)
- Investors on record: 4

## About

Appilog specializes in augmenting traditional book publishing with innovative augmented reality technology, providing readers interactive experiences and valuable analytics for authors and publishers alike.Founded in New York, US, Appilog integrates augmented reality into book publishing, enhancing interactivity for readers. The company was involved in a significant shift in its operations when it was acquired by Mercury Interactive Corporation in May 2004. During its funding journey, Appilog successfully raised a total of USD 6.50 mn, with its most recent funding round led by Cedar Fund and including investors such as Delta Ventures and Poalim Equity.Appilog's core offerings revolve around integrating augmented reality with traditional book publishing, creating a unique reading experience that combines physical and digital elements. The primary product is their Augmented Books, which allow readers to scan book covers using the Appilog application to unlock interactive content such as videos, author insights, and dynamic reviews. This innovative approach enhances reader engagement and provides authors and publishers with valuable real-time analytics regarding reader demographics and engagement patterns. Appilog targets a wide range of customers, including authors, publishers, and book retailers, aiming to serve an international market that spans North America, Europe, and Asia, where the demand for digital innovation in literature is rapidly growing. By redefining the economic model for books, Appilog transforms every cover into a potential advertising platform, generating ongoing revenue streams beyond the initial book sale.Appilog's revenue model is centered on creating a sustainable income for both authors and publishers through its novel augmented reality technology. The company facilitates transactions primarily through partnerships with publishers, allowing them to incorporate Appilog’s AR capabilities into their marketing strategies. This can involve revenue-sharing agreements where Appilog earns a percentage from the advertising space generated through book covers. Authors and publishers benefit from access to Appilog's platform at no initial cost, making the integration of their titles seamless and financially viable. The firm enables a direct-to-consumer approach, enhancing sales while also providing insights that drive targeted marketing campaigns. By leveraging these unique offerings, Appilog positions itself as a transformative player in the book industry, enhancing profitability for its clients and stakeholders.Looking ahead, Appilog plans to launch several new products that leverage augmented reality to enhance the reading experience further. The company is targeting expansion into emerging markets in Asia and Europe by the end of 2025 to capture a growing audience for digital literature. The recent funding of USD 6.50 mn will be utilized to support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Series B, Jan 14, 2004 — Genesis Partners, Delta Ventures, Cedar Fund, Poalim Equity
- Series A, Apr 9, 2001, $4M — Delta Ventures, Poalim Equity

## Investors

- Delta Ventures (https://capitalatlas.ai/funds/delta-ventures) — Series A, Series B
- Poalim Equity — Series A, Series B
- Genesis Partners (https://capitalatlas.ai/funds/genesis-partners) — Series B
- Cedar Fund (https://capitalatlas.ai/funds/cedar-fund) — Series B