# Appier

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appier

- Industry: Software
- Headquarters: Taipei, Taiwan - China
- Website: www.appier.com
- Total disclosed funding: $162M
- Latest round: Series D (Nov 26, 2019)
- Investors on record: 19

## About

Based in Taiwan, Appier Inc. specializes in artificial intelligence-driven marketing solutions that enhance customer engagement and optimize business outcomes across various industries including gaming, retail, finance, and automotive.Founded in 2012 in Taipei, Taiwan, Appier Inc. focuses on delivering AI marketing solutions. The company has successfully raised USD 80.00 mn in SERIES D funding on November 26, 2019, with participation from investors including Hopu Investment Management and Temasek Holdings. The founders, Chia-Yung Su and Jiayong Su, have a background in technology and entrepreneurship, contributing to Appier's innovation and market strategies.Appier offers a suite of AI-driven marketing solutions designed to enhance customer engagement and optimize business outcomes across various industries. Their core products include the Ad Cloud, Personalization Cloud, and Data Cloud, which collectively enable businesses to automate creative testing, audience targeting, and campaign optimization. These solutions cater to various sectors, including gaming, retail, finance, insurance, and automotive, aiming to maximize return on advertising spend (ROAS) and drive customer loyalty. Notable clients include leading brands such as Burger King, Toyota, and Clarins, each leveraging Appier’s technology to create tailored marketing strategies that adapt in real-time to consumer behavior. The company serves a diverse geographical market, with deployments across Asia-Pacific regions including Hong Kong, Taiwan, and Japan, as well as in Europe and North America.In 2022, Appier reported a revenue of USD 148.76 mn with an EBITDA of USD 10.39 mn. Operating primarily on a business-to-business (B2B) transaction model, Appier generates revenue through subscription-based services tailored to the needs of its clients, which include flagship offerings like AIBID, AiDeal, and AIQUA.Following the most recent SERIES D funding round in November 2019, Appier plans to utilize the USD 80.00 mn raised to further expand its presence in the Asia-Pacific region, collaborating with several large local brands and the Asian arms of global brands. The company is also focused on developing new products to enhance its AI capabilities and intends to explore new markets to drive growth.

## Funding rounds

- Series D, Nov 26, 2019, $80M — Hopu Investment Management, Temasek Holdings, JIF Capital, Pavilion Capital, UMC Capital, Insignia Ventures Partners, TGVest Capital
- Series C, Aug 29, 2017, $33M — Hong Shan, UOB Venture Management, WI Harper Group, FirstFloor Capital, SG Growth Capital, SoftBank Group, JIF Capital, Pavilion Capital, Line Corporation, AMTD Group Company Limited, MediaTek Ventures, Naver Corp., Qualgro
- Series B, Dec 1, 2016, $20M — WI Harper Group, FirstFloor Capital, Pavilion Capital, Qualgro
- Series B, Nov 3, 2015, $23M — Hong Shan, UOB Venture Management, TransLink Capital, JIF Capital, MediaTek Ventures
- Series A, Jun 18, 2014, $6M — Hong Shan

## Investors

- Hong Shan — Series A, Series B, Series C
- UOB Venture Management (https://capitalatlas.ai/funds/uob-venture-management) — Series B, Series C
- TransLink Capital (https://capitalatlas.ai/funds/translink-capital) — Series B
- JIF Capital (https://capitalatlas.ai/funds/jif-capital) — Series B, Series C, Series D
- MediaTek Ventures (https://capitalatlas.ai/funds/mediatek-ventures) — Series B, Series C
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Series B, Series C
- FirstFloor Capital (https://capitalatlas.ai/funds/firstfloor-capital) — Series B, Series C
- Pavilion Capital — Series B, Series C, Series D
- Qualgro (https://capitalatlas.ai/funds/qualgro) — Series B, Series C
- SG Growth Capital (https://capitalatlas.ai/funds/sg-growth-capital) — Series C
- SoftBank Group — Series C
- Line Corporation — Series C
- AMTD Group Company Limited — Series C
- Naver Corp. — Series C
- Hopu Investment Management — Series D
- Temasek Holdings — Series D
- UMC Capital (https://capitalatlas.ai/funds/umc-capital) — Series D
- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Series D
- TGVest Capital (https://capitalatlas.ai/funds/tgvest-capital) — Series D