# Appia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appia

- Industry: Marketing/Advertising
- Headquarters: Durham, US
- Website: www.appia.com
- Total disclosed funding: $18M
- Latest round: Series B (Aug 23, 2010)
- Investors on record: 5

## About

Appia, Inc. is a technology company specializing in mobile growth and monetization solutions, providing platforms for user acquisition and engagement for app developers and brands.Founded in 2008, Appia, Inc. is based in Durham, US. The company specializes in mobile app distribution and monetization. In November 2014, Appia was acquired by Mandalay Digital Group for USD 100 mn, and subsequently, Mandalay was rebranded as Digital Turbine, Inc. The founders are Antoine Vaxelaire and Tom McDonough, while Breno Lessa serves as CEO. The total amount raised by Appia is USD 100 mn through 9 deals, with the most recent deal occurring on November 13, 2014.Appia, Inc. offers a range of mobile growth and monetization solutions, including the DT Ignite platform that enables direct-to-consumer app installations and monetization. Their DT Reach service enhances brand awareness and engagement through targeted advertising campaigns, serving app developers, advertisers, and telecom operators primarily across the US, Europe, and parts of Asia-Pacific.The revenue model of Appia, Inc. is based on partnerships and service fees from their product suite. The company generates revenue through performance-based advertising, subscription models, and service fees associated with the DT Ignite and DT Reach platforms, with clients paying based on usage metrics and campaign effectiveness.Appia, Inc. is focused on expanding its offerings and market reach. The company aims to launch new products aimed at enhancing user engagement by 2025, specifically targeting the Asia-Pacific region. The recent acquisition by Digital Turbine, Inc. will support these initiatives through the utilization of resources and expertise from the parent company. This strategic direction is expected to leverage the USD 100 mn raised during the acquisition to enhance their technological capabilities and facilitate entry into new markets.

## Funding rounds

- Series B, Aug 23, 2010, $15M — Trident Capital, Relay Ventures, TomorrowVentures
- Series A, Jun 9, 2008, $3.3M — Noro-Moseley Partners, Wakefield Group

## Investors

- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series A
- Wakefield Group (https://capitalatlas.ai/funds/wakefield-group) — Series A
- Trident Capital (https://capitalatlas.ai/funds/trident-capital) — Series B
- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Series B
- TomorrowVentures (https://capitalatlas.ai/funds/tomorrowventures) — Series B