# AppGratis

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appgratis

- Industry: Internet
- Headquarters: Paris, France
- Website: www.appgratis.com
- Total disclosed funding: $6.7M
- Latest round: Series A (Jan 10, 2013)
- Investors on record: 1

## About

AppGratis is a mobile application discovery platform that offers users a tailored selection of apps. By promoting both free and paid applications, it enhances user engagement and acquisition for developers.Founded in 2010 in Paris, France, AppGratis operates as a mobile application discovery platform. The company was established by Antoine Guénard. Most recently, AppGratis raised EUR 12.0 mn in Series B funding on February 24, 2022, bringing the total amount raised to EUR 12.0 mn and a current valuation of EUR 50.724 mn. The company has completed a total of 3 deals.AppGratis primarily operated as a mobile application discovery platform, designed to offer users a curated selection of apps tailored to their interests. The core functionality centered around promoting both paid and free applications through daily deals and downloads, allowing users to access a variety of apps in a streamlined manner. Launched in 2010, AppGratis capitalized on its innovative approach to app promotion, reaching a significant global audience with over 50 million installs across multiple markets. The platform served a diverse client base that included independent app developers and larger companies looking to enhance their app visibility and user acquisition. Geographically, AppGratis had a strong presence in Europe, particularly in France, while also catering to users in North America and other international markets.AppGratis generated revenue primarily through a performance-based model, where app developers paid for user acquisitions and promotions based on the engagement and downloads facilitated by the platform. Typically, transactions occurred through partnerships with app developers, leading to B2B agreements that structured payment based on metrics such as app installations or user interactions. The pricing model was influenced by the app’s category and the competition within the marketplace, with varying costs associated with promotion levels. Flagship services included daily app recommendations and exclusive deals, which were monetized through negotiated rates with partners. The operational framework allowed for a flexible transaction structure, adapting to the needs of both developers and end-users within the mobile application ecosystem.In April 2022, AppGratis raised EUR 12.0 mn in Series B funding from returning investor IRIS. The company plans to utilize this funding to develop new products that enhance user experience in app discovery. Additionally, AppGratis aims to expand its reach into new markets, focusing on North America and Asia by the end of 2023.

## Funding rounds

- Series A, Jan 10, 2013, $6.7M — IRIS

## Investors

- IRIS (https://capitalatlas.ai/funds/iris) — Series A