# AppFollow.fi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appfollow-fi

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.appfollow.io
- Total disclosed funding: $7.3M
- Latest round: Series A (Oct 29, 2020)
- Investors on record: 5

## About

AppFollow.fi Oy is a Finnish company specializing in app reputation management and optimization solutions, leveraging advanced AI technology to enhance performance in mobile application markets.Founded in 2015 in Helsinki, Finland, AppFollow.fi Oy focuses on app store performance enhancement and reputation management. The company's founders are Anatoly Sharifulin, Eugene Kruglov, and Pavel Vlasov, with Anatoly Sharifulin serving as CEO. AppFollow has raised a total of USD 5.00 mn in funding, with the latest round being Series A in October 2020, led by Nauta Capital along with RTP Global, Vendep, and s16VC. The firm has completed 6 deals to date, with its headquarters located in Helsinki.AppFollow offers a comprehensive suite of tools designed to enhance app reputation management and optimize app store performance. Their core product offerings include AI-powered review management, App Store Optimization (ASO), and market intelligence solutions. AppFollow enables businesses to efficiently respond to user reviews, automate routine interactions, and analyze feedback through advanced semantic analysis and reporting tools. The platform serves a diverse clientele, including mobile game publishers, digital platforms, and various product teams across industries, significantly enhancing user engagement and support workflows. AppFollow's products are utilized globally, specifically targeting markets such as North America, Europe, and parts of Asia where mobile applications are rapidly proliferating.For the most recent fiscal year 2023, AppFollow's revenue was USD 6,392,068.80, with an EBITDA of USD -487,334.90. The company's revenue is generated through a subscription-based model, where clients access various tiers of service depending on their needs. This transaction structure supports both B2B and direct-to-consumer engagements, allowing flexibility in service utilization while fostering a more personalized user experience.Following the Series A funding round in October 2020, which raised USD 5.00 mn, AppFollow plans to strengthen its presence in the U.S. and European markets. The company aims to hire VP-level executives in sales and marketing, and to diversify its platform offerings. These initiatives are designed to support AppFollow's growth strategy, enabling the company to expand its reach and enhance its service capabilities in existing and new markets.

## Funding rounds

- Series A, Oct 29, 2020, $5M — Nauta Capital, RTP Global, Vendep, s16VC
- Seed, Aug 7, 2019, $1.1M — RTP Global, Vendep
- Seed, Mar 27, 2018, $0.9M — Vendep
- Seed, May 31, 2016, $0.1M — SmartHub Investments
- Seed, Sep 2, 2015, $0.1M — SmartHub Investments

## Investors

- SmartHub Investments — Seed
- Vendep (https://capitalatlas.ai/funds/vendep) — Seed, Series A
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Seed, Series A
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series A
- s16VC (https://capitalatlas.ai/funds/s16vc) — Series A