# AppFirst

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appfirst

- Industry: Software
- Headquarters: Bloomington, US
- Website: www.appfirst.com
- Total disclosed funding: $15M
- Latest round: Series B (Dec 6, 2012)
- Investors on record: 4

## About

AppFirst, Inc. is a cloud-based performance management company specializing in application monitoring. Their solutions enhance operational efficiency for IT environments, providing insights to optimize application performance and reliability.Founded in 2009 in Bloomington, US, AppFirst, Inc. focuses on application performance management. The company was acquired by ScienceLogic in August 2016 for an undisclosed amount, indicating a strategic pivot towards enhancing its product offerings. The company has participated in eight deals to date, with a total amount raised of USD 8.70 mn, with the latest funding round being a VENTURE DEBT of USD 1.00 mn.AppFirst primarily offers a performance management platform designed to enhance monitoring and operational efficiency across IT environments. The platform integrates functionalities such as application monitoring, IT workflow automation, and performance insights, targeting enterprise IT departments and service providers. Key components of their offerings include real-time monitoring and compliance management solutions that cater to a diverse clientele across North America, Europe, and Asia-Pacific.AppFirst generates revenue primarily through subscription-based models for its performance management solutions. Clients engage in annual or multi-year contracts, ensuring predictable revenue streams for the company. The firm's revenue structure supports B2B transactions, focusing on delivering ongoing value through its suite of application monitoring solutions.AppFirst plans to expand its product lineup with new features aimed at enhancing application performance analytics, slated for release in the upcoming quarters. The company is also targeting expansion into European and Asia-Pacific markets by late 2024, leveraging recent funding from the VENTURE DEBT round to support these initiatives. The acquisition by ScienceLogic is expected to enhance AppFirst's capabilities, facilitating its growth strategy in new regions.

## Funding rounds

- Series B, Dec 6, 2012, $8.7M — Safeguard Scientifics, FirstMark Capital, Javelin Venture Partners
- Series A, Sep 6, 2011, $4M — First Round Capital, FirstMark Capital, Javelin Venture Partners
- Seed, Jul 1, 2010, $1.5M — First Round Capital, FirstMark Capital
- Seed, Apr 16, 2010, $1M — First Round Capital, FirstMark Capital

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed, Series A, Series B
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A, Series B
- Safeguard Scientifics (https://capitalatlas.ai/funds/safeguard-scientifics) — Series B