# Appetize Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appetize-technologies

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.appetizeapp.com
- Total disclosed funding: $30M
- Latest round: Series B (Aug 9, 2018)
- Investors on record: 3

## About

Appetize Technologies, Inc. provides innovative digital solutions for businesses, focusing on enhancing online presence through services such as hosting and data management to optimize user experience across various sectors.Founded in 2011 in Los Angeles, US, Appetize Technologies, Inc. specializes in creating digital solutions, primarily for businesses seeking to elevate their online services. The firm was acquired in September 2021 by SpotOn Transact, LLC for USD 415 mn, enabling SpotOn to broaden its market reach to serve the middle market. The company has engaged in 5 deals since its inception under the leadership of CEO Max Roper.Appetize Technologies, Inc. specializes in providing a range of digital solutions tailored for various businesses looking to enhance their online presence. Their core offerings include advanced website hosting, data management, and content delivery services designed to optimize performance and user experience. These services cater to a diverse client base, including small to medium-sized enterprises across multiple sectors such as e-commerce, education, and tech startups. The company’s products are structured to address common challenges faced by businesses in managing their web assets, ensuring high reliability and scalability. Services are marketed in key geographical regions, including North America, Europe, and parts of Asia, reflecting a strategic focus on markets with robust digital transformation needs.Revenue generation for Appetize Technologies, Inc. is primarily derived from subscription-based models where clients pay for hosting and associated services on a monthly or annual basis. Typical transactions involve the signing of service agreements that outline the specifics of service level commitments, pricing tiers, and resource allocations based on the client’s requirements. The company offers a range of pricing plans, enabling customers to select a package that aligns with their operational needs and budget. Flagship services include premium hosting solutions that ensure high uptime and support, catering especially to businesses requiring reliable and fast web performance. Partnerships with digital agencies and system integrators further enhance their revenue streams, facilitating a steady influx of clients seeking comprehensive digital solutions.As part of its strategy for future growth, Appetize Technologies, Inc. plans to launch new products designed to enhance its service offerings, although specific release dates have not been disclosed. The company is also targeting expansion into additional markets across North America and Europe by 2025, leveraging the capital from the recent acquisition to support these initiatives. The recent funding from the acquisition will facilitate increased investment in product development and market penetration strategies.

## Funding rounds

- Series B, Aug 9, 2018, $20M — Shamrock Capital, Silicon Valley Bank
- Series B, Aug 9, 2018, $10M — 32 Equity

## Investors

- Shamrock Capital (https://capitalatlas.ai/funds/shamrock-capital) — Series B
- Silicon Valley Bank — Series B
- 32 Equity (https://capitalatlas.ai/funds/32-equity) — Series B