# Appetas

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appetas

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.appetas.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Sep 7, 2012)
- Investors on record: 3

## About

Appetas is a provider of an online platform that enables small businesses, particularly in the food and beverage sector, to create visually appealing websites quickly and easily, enhancing their online presence.Founded in 2012 and headquartered in Seattle, US, Appetas developed a platform for small business owners in the food and beverage sector to establish an online presence. In May 2014, Appetas was acquired by Google Inc., marking a significant shift in its business operations. The company has completed a total of 4 deals, with its most recent deal occurring on May 8, 2014. The company raised USD 50,000 through its SEED funding round, which was the total amount raised.Appetas developed a platform designed to provide merchants with an effortless online presence, enabling them to create visually appealing websites in a matter of seconds. The core offering centered around simplifying the process for small business owners, particularly in the food and beverage sector, who required an effective way to showcase their offerings and attract customers. Appetas catered to a diverse client base, including restaurants, cafés, and small retailers looking to enhance their online visibility and engage with customers more effectively. The service was available primarily in the United States, where the demand for user-friendly website solutions has been growing among small businesses striving to establish a digital footprint. The company’s mission centered on enabling merchants to focus on their core business activities while providing them with the tools necessary to thrive in an increasingly competitive marketplace.Appetas generated revenue through a subscription-based model that provided users access to its website-building platform, allowing merchants to create and host their websites. This model facilitated a direct relationship between Appetas and its clients, primarily small business owners who sought to streamline their online presence without the need for extensive technical expertise. Customers paid a recurring fee for the use of the platform, which included various features designed to enhance their website's functionality. The pricing structure included different tiers based on the level of service and features offered, accommodating businesses of varying sizes and needs. By focusing on a direct-to-consumer approach, Appetas established a solid revenue stream while empowering merchants to effectively connect with their customer base through online channels.As of May 2014, following its acquisition by Google Inc., Appetas is expected to leverage its resources for potential expansion into new markets, particularly targeting small business owners across diverse sectors. The acquisition may also facilitate the development of new product features designed to enhance user experience on its platform. However, no specific upcoming product launch dates or detailed market expansion strategies have been disclosed.

## Funding rounds

- Seed, Sep 7, 2012, $0M — Techstars
- Seed, Aug 24, 2012, $0.1M — Right Side Capital Management, Venture Science

## Investors

- Right Side Capital Management (https://capitalatlas.ai/funds/right-side-capital-management) — Seed
- Venture Science (https://capitalatlas.ai/funds/venture-science) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed