# AppDirect

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appdirect

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.appdirect.com/
- Total disclosed funding: $244M
- Latest round: Series E (Sep 21, 2015)
- Investors on record: 6

## About

Founded in 2009 and based in California, US, AppDirect, Inc. is a developer of a commerce platform that simplifies the buying, selling, and management of technology. In December 2024, AppDirect, Inc. a portfolio company of StarVest Partners, Inovia Capital, Investment Quebec, JP Morgan Asset Management, Foundry Group, Mithril Capital Management, Stingray Digital, and CDPQ, acquired Firstbase, Inc. The company offers a B2B commerce platform to simplify commerce and management of technology services for technology providers, advisers, and organizations. Additionally, AppDirect empowers businesses to launch, manage, and monetize their own branded marketplaces. The platform supports a wide range of solutions including Subscription Billing, Partner Relationship Management, Cloud Distribution, and Procurement Marketplace services. This versatility allows businesses to streamline operations, optimize costs, and accelerate growth by harnessing the power of cloud technology. The company generates revenue by offering its digital platform under different subscription plans such as APPDIRECT STARTER at USD 799 per month, APPDIRECT PROFESSIONAL at USD 1499 per month along with a transaction fee.

## Funding rounds

- Series E, Sep 21, 2015, $140M — StarVest Partners, Inovia Capital, JP Morgan Asset Management, Foundry Group, Mithril, Stingray Digital
- Series D, Dec 12, 2014, $50M — StarVest Partners, Inovia Capital, Foundry Group, Mithril
- Series C, Mar 31, 2014, $35M — StarVest Partners, Inovia Capital, Foundry Group, Mithril
- Series B, Nov 8, 2013, $4.1M — StarVest Partners, Inovia Capital
- Series A, Jul 6, 2012, $12M — Inovia Capital
- Seed, Apr 1, 2011, $3.3M — Inovia Capital, Stingray Digital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed, Series A, Series B, Series C, Series D, Series E
- Stingray Digital — Seed, Series E
- StarVest Partners (https://capitalatlas.ai/funds/starvest-partners) — Series B, Series C, Series D, Series E
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series C, Series D, Series E
- Mithril (https://capitalatlas.ai/funds/mithril) — Series C, Series D, Series E
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series E