# Appcues

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appcues

- Industry: Software
- Headquarters: Boston, US
- Website: www.appcues.com
- Total disclosed funding: $42M
- Latest round: Series B (Dec 27, 2021)
- Investors on record: 5

## About

Appcues, Inc. is a user engagement platform that enhances customer onboarding and retention through personalized experiences, targeting SaaS companies with tailored messaging solutions.Founded in 2013 in Boston, US, Appcues, Inc. specializes in user engagement strategies. The company has participated in 6 deals, with the latest being a Venture Debt funding round of USD 7.00 mn on January 31, 2022, led by Bridge Bank. Appcues has raised a total of USD 30.75 mn in funding. The founder's previous entrepreneurial experience is not detailed.Appcues offers a comprehensive user engagement platform designed to enhance customer onboarding, activation, and retention through personalized messaging and experiences. The core products include in-app messaging, email campaigns, and push notifications, enabling seamless user connections across multiple channels. The platform addresses common challenges faced by Software as a Service (SaaS) companies, particularly regarding user retention from the onset of the customer journey. By utilizing product usage data, Appcues helps create tailored user experiences such as guides, checklists, and resource centers, effectively guiding users from initial signup to meaningful engagement. The platform serves a diverse clientele of over 1,500 organizations globally, primarily within North America and Europe, spanning various industries that require effective user engagement strategies.Appcues operates on a subscription-based revenue model, generating income through various pricing tiers that cater to different organizational needs. Revenue is derived from clients subscribing to specific plans that include features such as in-app messaging and automated workflows, allowing businesses to engage users effectively while tracking performance metrics. This model ensures scalability and flexibility based on user volume and feature access across both B2B and direct-to-consumer markets.Appcues plans to utilize the recent funding of USD 7.00 mn from Bridge Bank to expand its remote team, develop new products and device support, and produce educational resources for Software as a Service (SaaS) professionals. The company aims to enhance its offerings and increase its market presence, focusing on launching new products designed to improve user engagement. Specific upcoming product releases and targeted geographic regions for expansion have not been disclosed.

## Funding rounds

- Series B, Dec 27, 2021, $31M — Sierra Ventures, NewSpring, Columbia Partners Investment Management, Accomplice
- Series A, Aug 1, 2018, $0.2M — Sierra Ventures, Accomplice
- Series A, Jun 28, 2018, $9.7M — Sierra Ventures, Accomplice
- Seed, Dec 23, 2014, $1.2M — Atlas Venture

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Seed
- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Series A, Series B
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A, Series B
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series B
- Columbia Partners Investment Management (https://capitalatlas.ai/funds/columbia-partners-investment-management) — Series B