# AppCharge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appcharge

- Industry: Software
- Headquarters: Tel-Aviv, Israel
- Website: www.appcharge.com
- Total disclosed funding: $84M
- Latest round: Series B (Aug 13, 2025)
- Investors on record: 10

## About

Based in Tel-Aviv, Israel, and founded in 2022, AppCharge Ltd. operates as a provider of an artificial intelligence-based Direct-To-Consumer platform as a mobile-first web store, for the publishers of mobile games. In August 2025, AppCharge Ltd. raised USD 58 million in series B funding led by new investor Institutional Venture Partners, with participation from another new investor Playrix. Other unspecified investors and returning investors Smilegate Investment, Creandum, Play Ventures, Glilot Capital Partners, Moneta Ventures, BITKRAFT Ventures, and Corundum Open Innovation also participated in the round. Appcharge offers a payment platform with over 500 options, including credit cards, digital wallets, and localized services like Google Pay and Klarna. Designed for quick and secure checkouts in just three clicks, it supports over 100 currencies, ensuring a seamless, localized experience for users worldwide. Appcharge primarily serves gaming companies in the US, Europe, and Asia-Pacific, helping optimize their monetization strategies. The company will use the August 2025 funding to develop new products and expand its market reach.

## Funding rounds

- Series B, Aug 13, 2025, $58M — Institutional Venture Partners, Creandum, Glilot Capital Partners, Smilegate Investment, Moneta Ventures, BITKRAFT Ventures, Corundum Open Innovation, Play Ventures, Playrix
- Series A, Nov 25, 2024, $26M — Creandum, Glilot Capital Partners, Moneta Ventures, Supercell, BITKRAFT Ventures, Corundum Open Innovation, Play Ventures
- Seed, date not disclosed — Glilot Capital Partners, Play Ventures

## Investors

- Glilot Capital Partners (https://capitalatlas.ai/funds/glilot-capital-partners) — Seed, Series A, Series B
- Play Ventures (https://capitalatlas.ai/funds/play-ventures) — Seed, Series A, Series B
- Creandum (https://capitalatlas.ai/funds/creandum) — Series A, Series B
- Moneta Ventures (https://capitalatlas.ai/funds/moneta-ventures) — Series A, Series B
- Supercell — Series A
- BITKRAFT Ventures (https://capitalatlas.ai/funds/bitkraft-ventures) — Series A, Series B
- Corundum Open Innovation (https://capitalatlas.ai/funds/corundum-open-innovation) — Series A, Series B
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series B
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series B
- Playrix — Series B