# AppBrilliance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appbrilliance

- Industry: Software
- Headquarters: Austin, US
- Website: www.appbrilliance.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Nov 11, 2020)
- Investors on record: 1

## About

AppBrilliance, Inc. is a U.S.-based company specializing in payment processing solutions, offering innovative technology that enables businesses to facilitate real-time payments seamlessly within applications without disrupting user experience.Founded in 2015 and headquartered in Austin, Texas, AppBrilliance, Inc. focuses on payment processing innovations. The company was co-founded by C Smith, Dave Fruhling, and Sergio Ayestaran. AppBrilliance has successfully raised USD 10.66 mn through its recent funding rounds, with the latest funding taking place on November 20, 2023.AppBrilliance specializes in payment processing solutions, with its flagship offering being the MoneyAPI™, which facilitates real-time payments. This technology addresses the issue of broken payment flows that users frequently encounter, requiring them to exit a website or application to complete transactions via text messages, emails, or third-party apps. By leveraging AppBrilliance's patented technology, users can execute real-time payments seamlessly without leaving their current environment, thus simplifying the payment experience. The company's solutions are particularly targeted at businesses that require efficient, reliable payment methods, and they cater to a diverse client base across various industries, including retail and e-commerce, in markets such as the United States, Canada, and select regions in Europe. The MoneyAPI™ is designed to enhance user experience by reducing the number of steps and applications involved in payment processing, promoting faster, better, and more cost-effective transactions.AppBrilliance generates revenue through transactional fees associated with the use of its MoneyAPI™ for real-time payments. The transaction structure is primarily B2B, where businesses integrate the MoneyAPI™ into their platforms, enabling end-users to make quick payments directly within their applications. This integration allows clients to retain customers by providing a seamless payment option that eliminates the need for external navigation. Revenue is accrued as businesses utilize the platform for their payment processing needs, benefiting from features such as instant fund availability and reduced chargebacks. The specific pricing plans and transaction fees remain proprietary, but they align with industry standards for payment processing services, emphasizing efficiency and cost savings for their clients while enhancing user-oriented payment solutions.In November 2023, AppBrilliance, Inc. raised USD 10.66 mn in a funding round led by new investor Truist Ventures. This capital will be utilized to support the launch of new features within the MoneyAPI™ and expand operations into new markets across Europe by the end of 2024, aiming to significantly enhance their customer base and service offerings.

## Funding rounds

- Seed, Nov 11, 2020, $3M — Studio VC
- Seed, Apr 1, 2020 — Studio VC
- Seed, Dec 18, 2019, $1.5M — Studio VC

## Investors

- Studio VC (https://capitalatlas.ai/funds/studio-vc) — Seed