# AppBrew

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appbrew

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.appbrew.io
- Total disclosed funding: $11M
- Latest round: Series C (Apr 15, 2020)
- Investors on record: 6

## About

Based in Japan, AppBrew Inc. operates LIPS, a digital marketing platform that enhances user-generated content and community engagement for beauty and cosmetic products, connecting brands with consumers effectively.AppBrew Inc. was founded in 2016 in Tokyo, Japan, specializing in digital marketing solutions through its platform LIPS. The company has completed four deals, with its most recent financing round in April 2020, raising JPY 1.1 billion in Series C from investors including Mitsubishi UFJ Capital, Mizuho Capital, Mynavi, and SIG Asia Investment. The company is led by CEO Abhijeet Singh, who co-founded AppBrew with Mayank Agarwal and Yuri Matsui. The total amount raised by AppBrew is JPY 1.1 billion, contributing to its current valuation of JPY 8,769.50 million.AppBrew specializes in digital marketing solutions primarily through its flagship product, LIPS, which facilitates user-generated content and community engagement around beauty and cosmetic products. LIPS functions as a platform where users can post reviews and ratings of beauty products, allowing them to share experiences and insights with a broad audience. The platform analyzes vast amounts of user-generated content, helping identify emerging trends and consumer preferences in the beauty sector. AppBrew also offers a marketing tool named "LIPS for BRANDS," utilizing this data to assist beauty manufacturers in developing strategies based on consumer behavior and sentiments. Targeting primarily the Japanese market, LIPS serves a diverse customer base that includes beauty enthusiasts, cosmetic brands, and retailers seeking to leverage social commerce effectively.AppBrew's revenue structure centers around partnerships with beauty brands and businesses utilizing its marketing insights and tools. The company engages in B2B transactions where cosmetic brands subscribe to AppBrew’s analytics and marketing services, providing detailed reports and strategic insights derived from the user-generated content on the LIPS platform. Revenue may also be generated through campaign collaborations, such as promotional events and advertising partnerships within the LIPS ecosystem, enabling brands to leverage the platform's user base to increase product visibility and sales.In April 2020, AppBrew Inc. raised JPY 1.1 billion in Series C financing to strengthen the development system for the business expansion of LIPS, enhance marketing investment, and support new business development initiatives. The company plans to launch new products designed to enhance user engagement and expand its presence in markets outside Japan. Specific target regions for expansion have not been disclosed, but the recent funding will facilitate these growth initiatives.

## Funding rounds

- Series C, Apr 15, 2020, $10M — SIG Asia Investment, Mitsubishi UFJ Capital, Mizuho Capital, Mynavi
- Series A, Oct 30, 2017, $0.7M — ANRI, Skyland Ventures

## Investors

- ANRI (https://capitalatlas.ai/funds/anri) — Series A
- Skyland Ventures (https://capitalatlas.ai/funds/skyland-ventures) — Series A
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series C
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series C
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series C
- Mynavi — Series C