# Appbackr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/appbackr

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.appbackr.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Apr 7, 2010)
- Investors on record: 1

## About

Appbackr is a platform that organizes and prioritizes mobile applications, providing data insights for developers, investors, and consumers to enhance their decision-making processes surrounding app investments.Founded in 2010 and headquartered in Palo Alto, US, Appbackr operates by helping app developers and investors navigate the mobile application ecosystem. The company has completed 5 transactions, with its latest fundraising of USD 0.90 mn occurring in November 2013. The founder's background details are not specified, and there is no mention of the company being a subsidiary or undergoing significant pivots.Appbackr's core offering is its innovative platform designed to organize and prioritize mobile applications within a structured index. This platform serves as a comprehensive tool for app developers, investors, and consumers by providing insights into app performance, market trends, and potential investment opportunities. The Surf App Index, a key product of Appbackr, aims to streamline the discovery of mobile applications, facilitating easier navigation for users seeking specific app functionalities. By focusing on enhancing the app ecosystem, Appbackr targets a diverse client base, including independent developers, corporate app publishers, and investors interested in identifying promising applications. The company's products are primarily marketed in North America and Europe, positioning itself strategically within these competitive app markets to cater to a wide range of end users.Appbackr generates revenue through a structured transaction model that includes subscriptions and partnerships with app developers and investors. Clients typically engage with the platform through subscription-based access to the Surf App Index, providing them with valuable data and analytics on app performance and market dynamics. The business model is designed to facilitate B2B relationships, where app developers may pay for enhanced visibility and analytical insights, while investors utilize the platform to discover lucrative investment opportunities. Additionally, Appbackr may collaborate with corporate partners for tailored solutions, further diversifying its revenue streams. The specific pricing plans for these services are structured to reflect the value provided to clients, aligning costs with access levels and features offered within the platform.In November 2013, Appbackr raised USD 0.90 mn in venture funding, which will be utilized to support the development of new features in the Surf App Index and to enhance its data analytics capabilities. The company plans to expand its services into additional European markets by the end of 2014, aiming to capture a larger share of the app publishing sector.

## Funding rounds

- Seed, Apr 7, 2010, $0.1M — Cambridge West Ventures

## Investors

- Cambridge West Ventures (https://capitalatlas.ai/funds/cambridge-west-ventures) — Seed