# App Samurai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/app-samurai

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.appsamurai.com
- Total disclosed funding: $3.4M
- Latest round: Series A (Feb 26, 2020)
- Investors on record: 6

## About

App Samurai Inc. specializes in user acquisition and monetization solutions for mobile applications, harnessing artificial intelligence to enhance marketing strategies and optimize advertising spend.Founded in 2016 in San Francisco, US, App Samurai Inc. focuses on providing innovative marketing solutions for mobile apps. The company was established by a team of founders, including Emre Fadillioglu, who previously engaged in entrepreneurial ventures. App Samurai has successfully completed three deals, with its latest funding round, a Series A, occurring on February 26, 2020, raising USD 2.40 mn. The company currently holds a valuation of USD 17.79 mn, with investors including 212, 500 Global, ACT Venture Partners, Collective Spark, Star Power Partners, and Techstars.App Samurai specializes in advanced user acquisition and monetization solutions for mobile applications and games, leveraging artificial intelligence to enhance marketing strategies. The company offers a suite of tools designed to streamline the user acquisition process, including demand-side platform (DSP) capabilities for user acquisition and retargeting, as well as app discovery services through original equipment manufacturer (OEM) partnerships. These offerings empower app marketers to effectively connect with target audiences, increase user engagement, and maximize user lifetime value (LTV) while optimizing return on advertising spend (ROAS). App Samurai's client base primarily includes mobile app developers and publishers across various geographical markets, notably in Europe, North America, and the MENA region. The platform serves both gaming and non-gaming applications, addressing the unique challenges faced by mobile app owners in achieving sustainable growth.App Samurai generates revenue through a combination of partnerships, subscription models, and performance-based advertising services. Clients typically engage with the company to access its AI-driven tools and services for user acquisition, which may involve contractual agreements based on user performance metrics, such as installs and user retention rates. The pricing structure is tied to the specific services utilized, such as app discovery placements and retargeting campaigns, which are designed to enhance user engagement and monetization. Key products, including the DSP for user acquisition and retargeting, are integral to generating revenue, as they facilitate targeted ad placements across various platforms. Through these transactions, App Samurai fosters long-term relationships with app developers and marketers, driving consistent revenue streams from its innovative solutions.Following the Series A funding round on February 26, 2020, where App Samurai raised USD 2.40 mn led by investor 212, the company plans to utilize the funding to develop its product portfolio and expand globally. App Samurai aims to launch new products that enhance user acquisition capabilities tailored to emerging market needs, with specific expansions targeted towards regions in Asia and South America by the end of 2022.

## Funding rounds

- Series A, Feb 26, 2020, $2.4M — 500 Global, Techstars, 212, Star Power Partners, Collective Spark, ACT Venture Partners
- Seed, Jul 28, 2017, $1M — 500 Global, ACT Venture Partners
- Seed, Jan 25, 2017, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- ACT Venture Partners (https://capitalatlas.ai/funds/act-venture-partners) — Seed, Series A
- 212 (https://capitalatlas.ai/funds/212) — Series A
- Star Power Partners — Series A
- Collective Spark (https://capitalatlas.ai/funds/collective-spark) — Series A