# App of Shine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/app-of-shine

- Industry: Internet
- Headquarters: New York, US
- Website: www.shinetext.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Oct 1, 2019)
- Investors on record: 9

## About

App of Shine, Inc. is a digital platform focused on enhancing mental well-being through daily uplifting text messages and motivational content, cultivating a community centered around positivity.Founded in 2016 in New York, US, App of Shine, Inc. specializes in providing daily inspirational messages via text. The company has made six deals, with its most recent funding round being a Series A of USD 5.00 mn in September 2022. The company was co-founded by Garrett Godsey, Lily Mclaughlin, Marah Lidey, Mohamed Shaheen, and Naomi Hirabayashi, with Marah Lidey, Mohamed Shaheen, and Naomi Hirabayashi currently serving as the CEOs.Shinetext.com offers a subscription-based service delivering daily motivational quotes and messages via text. This service is aimed at enhancing users' mental well-being and attracts a diverse clientele seeking personal development tools throughout North America and Europe.The revenue model for Shinetext.com is based on subscription fees collected from users opting to receive daily inspirational messages. This approach ensures a consistent income stream as subscribers renew their plans, with various pricing options available for different message frequencies and content levels.Following a strategic acquisition by Headspace Health in September 2022, App of Shine, Inc. plans to leverage its resources to further close the equity gap in mental health. The company aims to expand its reach by developing new products that enhance its existing service and entering additional markets across North America and Europe. The recent funding will support these initiatives, allowing for the scaling of operations and development of innovative offerings.

## Funding rounds

- Series A, Oct 1, 2019 — Imagination Capital
- Series A, Apr 3, 2018, $5M — Comcast Ventures, The New York Times Company Regional Media Group, Betaworks Ventures Management, Eniac Ventures, Female Founders Fund, BBG Ventures, Felix Capital
- Seed, Apr 7, 2017, $2.5M — LaunchCapital, Betaworks Ventures Management, Eniac Ventures, Felix Capital

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed, Series A
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed, Series A
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Seed, Series A
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A
- The New York Times Company Regional Media Group — Series A
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Series A
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Series A
- Imagination Capital (https://capitalatlas.ai/funds/imagination-capital) — Series A